Sometimes you need the certainty of a large sampling before you can make the right decision.
icon kids & youth offers different methods for this.
- Face-to-face representative surveys: The gold standard with respect to the result quality but very time-consuming and expensive.
- Test studio interviews: Quick and efficient when actual presentations have to be shown or if confidentiality is a major issue.
- Online surveys: The fastest and most efficient variant, but with limitations in the representative status of the results and not recommended for projects where confidentiality is very important.
- Telephone interviews: Due to the low incidence in the households, only recommended in the children’s and youth market if address lists are available.
iconkids & youth has built up a pool teenage- and young adult interviewers in conjunction with Krämer Market Research that is deployed exclusively for iconkids & youth.
Training and support of this interviewer pool is largely provided by iconkids & youth itself. This team of young interviewers is dispersed throughout Germany and based on current representative sample points (BIK-samples).
Would you like to find out more or get a concrete offer?
Contact us at firstname.lastname@example.org