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Year 2018

10.2018:
Kids License Monitor: Cool is what others find cool too

Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids & youth in Germany, France and the UK among 1,268 kids aged 4 to 12.

>> Download press release (PDF)

07.2018:
Kids License Monitor : une véritable marée de licences dans les chambres d’enfants français

Un enfant en France possède en moyenne des produits merchandising de 23 thèmes de licence différents comme Minions ou Star-Wars. C’est ce que dévoile le Kids Li-cence Monitor, pour lequel l’institut d’études de marché iconkids & youth a questionné en tout 3821 enfants de 4 à 12 ans en Allemagne, France et au Royaume-Uni en ligne.

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Kids License Monitor: License Overload in Nurseries

An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids & youth in Germany, France and the UK among 3,821 kids aged 4 to 12.

>> Download press release (PDF)