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Research Methods

Ethnographic research

The more data there are available, the more important it becomes to see the person behind the data.

We provide the foundation for the development of sustainable marketing strategies with our ethnographically designed research projects.

  • In-home interviews
  • Participating (video) observation and accompaniment in typical life situations
    (e.g. games, media usage …)
  • Shop-along interviews at the POS
  • Diary studies
  • Photo and video diaries
  • Online or blog diaries
  • Use of tablets and smartphones

Would you like to find out more or get a concrete offer?

Contact us at info@iconkids.com