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Research Methods

Online-Research

Online research is fast, efficient and flexible, which is why we use different qualitative and quantitative tools as well as various platforms in the data compilation – often combined with other research methods.

Depending on the target group, the survey is conducted on the home computer, smartphone or tablet – always with perfectly adjusted questions and formal executions.

We have developed a child-appropriate survey tool with KidsQuest® in the form of the Presenter Figure Ben Box®.

All types of ad-hoc studies as well as complex image studies or advertising tracking are possible. Our service portfolio includes e.g.:

  • Quantitative ad-hoc studies
  • Blogs / diary study
  • Discussion circles / forums / chats
  • Concept tests
  • Tracking studies
  • Advertising pre-tests
  • Packaging tests
  • Image analyses

Would you like to find out more or get a concrete offer?

Contact us at info@iconkids.com