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Research Methods

Benchmark-oriented Tools

iconkids & youth offers specific, standardized test procedures for the kids- and youth market.

The benefits are:

Benchmark-oriented assessment: comparison with the iconkids & youth data base shows the strengths and weaknesses of new concepts in the competitive environment.

These methods can be applied internationally: Focussing on relevant core dimensions enables us to implement comparable surveys throughout all central European countries and Northern America.

Our Tools:

License analysis KIDS LICENSE MONITOR (age 4 or older)
Elicits all relevant indicators for the performance of licensed products in the children’s market in Germany, UK and France.
»Download PDF Brochure KLM

Advertising Test „Ad-Check
Determines the effectiveness of advertisements in the competitive environment, i.e. performance in terms of communication and impact, and also provides clear information how to optimise the ads.

 »Download Flyer Ad-Check

Would you like to find out more or get a concrete offer?

Contact us at info@iconkids.com