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Media Research

We conduct qualitative and quantitative research projects on usage, evaluation, images, functions or impact of the media.

Research objects are e.g.:

TV channels
Sender images, trailers, on-air promotions, sending schemes, logos …

TV broadcasts
Format tests, target group analyses, moderator tests, animatic tests, fit for sender, advertising …

Movies
Target group analyses, animatic tests, advertising, title tests …

Magazines and Comics
Design analysis, evaluation of the contents, target group analyses, price acceptance, analysis of free gifts / extras …

Websites, Apps, Games
Design analyses, usability tests, evaluation of the contents, target group analyses, price acceptance …

DVDs, Blurays, Audio Plays
Cover tests, bundles, promotions, price acceptance …

Books
Target group analyses, cover tests, advertising, title tests …

Would you like to find out more or get a concrete offer?

Contact us at info@iconkids.com