Topics
Consumer Research
It is the main focus of iconkids & youth’s work to analyse the consumer behaviour of young target groups: patterns such as:
We examine:
Purchase behaviour
buying processes, buying products for themselves, influence on the family, …
Brand Awareness and Brand Positioning
brand diagnosis, brand attachment, favourite brands, brand images …
Market potentials
User structure analyses, typologies, requirement segments, reaches …
Products and Product Innovations
Product tests, tasting tests, handling and usability tests, concept tests …
Packaging
Touch tests, communication performance, fit for target groups, brand coherence …
Communications / Advertising
Level of attention, communication performance, evaluation, fit for target groups, brand coherence …
Promotions / supplements / contests
Fit and interest for target groups, brand coherence, added value …
Sponsoring, events etc.
Fit and interest for target groups, brand coherence, added value …
Relationship Management
customer satisfaction, customer clubs and magazines …
PoS research
Impression, strengths, weaknesses, visit and buying behavior …
Markets iconkids & youth carries out research in are for instance:
| automotive industry | licensing, merchandising |
| banks, insurance companies, financial services | media (TV, cinema, apps, internet, print, books …) |
| fashion | toys |
| food | sponsoring |
| leisure parks, events | sports equipment |
| gastronomy | telecommunication, mobile services |
| luxury foodstuffs | tourism |
| trade | consumer electronics |
| personal hygiene and cosmetics | associations, organisations |
| learning aids/educational tools |
Would you like to find out more or get a concrete offer?
Contact us at info@iconkids.com