Consumer Research

It is the main focus of iconkids & youth’s work to analyse the consumer behaviour of young target groups: patterns such as:

We examine:

Purchase behaviour
buying processes, buying products for themselves, influence on the family, …

Brand Awareness and Brand Positioning
brand diagnosis, brand attachment, favourite brands, brand images …

Market potentials
User structure analyses, typologies, requirement segments, reaches …

Products and Product Innovations
Product tests, tasting tests, handling and usability tests, concept tests …

Touch tests, communication performance, fit for target groups, brand coherence …

Communications / Advertising
Level of attention, communication performance, evaluation, fit for target groups, brand coherence …

Promotions / supplements / contests
Fit and interest for target groups, brand coherence, added value …

Sponsoring, events etc.
Fit and interest for target groups, brand coherence, added value …

Relationship Management
customer satisfaction, customer clubs and magazines …

PoS research
Impression, strengths, weaknesses, visit and buying behavior …

Markets iconkids & youth carries out research in are for instance:

• automotive industry
• banks, insurance companies, financial services
• fashion
• food
• leisure parks, events
• gastronomy
• luxury foodstuffs
• trade
• personal hygiene and cosmetics
• learning aids/educational tools
• licensing, merchandising
• media (TV, cinema, apps, internet, print, books …)
• toys
• sponsoring
• sports equipment
• telecommunication, mobile services
• tourism
• consumer electronics
• associations, organisations

Would you like to find out more or get a concrete offer?

Contact us at