Publications

Press/News

Year 2016

10.2016:

Kids License Monitor : Minions, Spider-Man et Lapins Crétins sont hypes en France !

Les Minions sont toujours dans le peloton de tête chez les 4 à 12 ans en France. Les enfants voient toujours les créatures jaunes en première place pour ce qui est du facteur hype des thèmes de licence. Spider-Man et Lapins Crétins suivent en deuxième et en troisième positions avec un certain écart. Tel est le résultat de la vague actuelle du Kids License Monitors (vague III / 2016).

>> Download communiqué de presse (PDF)

Kids License Monitor: Minions still strongest property

Minions still outrank all other licenses among kids aged 4-12 years in the U.K., Germany, and France. Angry Birds comes second in the U.K., while in Germany it is Ice Age and Spider-Man in France. These results are taken from the latest wave of the Kids License Monitor (wave III/2016).

>>Download press release (PDF)

Kids License Monitor – the results of the wave III / 2016 are now available!

You want up-to-date data of children’s licenses? In this case the Kids License Monitor is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany.

Wave III/2016 can be ordered as of now.
Once again, a mix of new entries as well as classic licenses has been included – this time 71 different licenses. See here which licenses were covered in the current and the previous waves. Additionally the children’s favorite licenses were surveyed unprompted. Each wave offers a complete overview of the top licenses in the markets. These data are based on the results of the Kids License Monitors’ past three waves.

Your license has not been part of the study?
Then have it integrated into the following wave.

LIMA-Members are entitled to a 49 % discount on a yearly subscription and a 45 % discount on each single wave of the Kids License Monitor.

Study details of the Kids License Monitor:

  • Methodology: Online Study
  • Sample size: n = 1200 children aged 4 to 12 years
    (n = 400 per country)
  • Fieldtime: August, 11th to 26th 2016
  • Selection of licenses by the editors of the leading licensing magazines in Europe: Total Licensing (UK), Kazachok (F), and Licensing Press (GER).
  • Alternating set of licenses in each wave
  • Mix of national and international licenses
  • Covered variables for each included license:
    • Basic indicators such as awareness, appeal, and ownership
    • Visibility and ownership of products
    • Market status: diagnostic information such as the license’s hype value
    • Category fit: Suitability for in-home and
      out-of-home products
    • Market segmentation: High potential licenses,
      cash cows and niche licenses.
    • Favorite licenses (unprompted)
    • NEW: The graphic display of the top 10 results refer to all licences covered in the Kids License Monitor during the past 6 months

Contact: Sonja Schwarzer

> > Download Study Description (PDF)
> > Download Appli. Form Integr. of License (DOCX)

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