Kids License Monitor: Minions still outranks competitors

Minions is still the property with the biggest hype factor among kids aged 4-12 years in the U.K., Germany, and France. Scooby-Doo ranks second in the U.K., in Germany it is Ice Age and Raving Rabbids in France. These results are taken from the latest wave of the Kids License Monitor (wave I/2017) which also covers the strongest properties of the waves implemented during the last 6 months.

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Kids License Monitor : les Minions sont indétrônables !

Une fois de plus, les enfants français de 4 à 12 ans voient dans les Minions la licence au facteur hype le plus marqué. Ils sont tout simplement imbattables : ils sont toujours la licence numéro un en France pour ce qui est du facteur hype. Lapins Crétins et Spi-der-Man sont clairement relégués aux places suivantes. Tel est le résultat de la vague actuelle du Kids License Monitors (vague I / 2017), dans laquelle se retrouvent égale-ment les licences les plus marquantes des 6 derniers mois.

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Kids License Monitor – the results of the wave I / 2017 are now available!

You want up-to-date data of children’s licenses? In this case the Kids License Monitor is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany.

Wave I/2017 can be ordered as of now.
Once again, a mix of new entries as well as classic licenses has been included – this time 71 different licenses. See here which licenses were covered in the current and the previous waves. Additionally the children’s favorite licenses were surveyed unprompted. Each wave offers a complete overview of the top licenses in the markets. These data are based on the results of the Kids License Monitors’ past three waves.

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Then have it integrated into the following wave.

LIMA-Members are entitled to a 49 % discount on a yearly subscription and a 45 % discount on each single wave of the Kids License Monitor.

Study details of the Kids License Monitor:

• Methodology: Online Study
• Sample size: n = 1200 children aged 4 to 12 years
  (n = 400 per country)
• Fieldtime: February, 10^th to 17^th 2017
• Selection of licenses by the editors of the leading licensing magazines in Europe: Total Licensing (UK), Kazachok (F), and Licensing Press (GER).
• Alternating set of licenses in each wave
• Mix of national and international licenses
• Covered variables for each included license:
  • Basic indicators such as awareness, appeal, and ownership
  • Visibility and ownership of products
  • Market status: diagnostic information such as the license’s hype value
  • Category fit: Suitability for in-home and
    out-of-home products
  • Market segmentation: High potential licenses,
    cash cows and niche licenses.
  • Favorite licenses (unprompted)
  • NEW: The graphic display of the top 10 results refer to all licences covered in the Kids License Monitor during the past 6 months

Contact: Sonja Schwarzer

> > Download Study Description (PDF)
> > Download Appli. Form Integr. of License (DOCX)