Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a
Un enfant en France possède en moyenne des produits merchandising de 23 thèmes de licence différents comme Minions ou Star-Wars. C’est ce que dévoile le Kids Li-cence Monitor, pour lequel l’institut d’études de marché iconkids & youth a questionné en
An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids &
You want up-to-date data of children’s licenses? In this case the Kids License Monitor is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany.
Les lois du marché des enfants sont également valables dans le secteur licences pour enfants : les thèmes numéro un du marché sont soit des thèmes classiques unisexes, ou bien ils s’adressent en premier lieu aux garçons. Un thème qui
The principles of the children’s market also apply to the specific children’s licensing market: The major topics in the market are either classical unisex topics or mainly addressing boys. A topic clearly addressing girls is much more unlikely to make
You want up-to-date data of children’s licenses? In this case the Kids License Monitor is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany.
Although there are global license stars like the Minions, even the big international licenses show clear differences regarding the enthusiasm they evoke among children in the individual countries. This is a result of the current wave of the Kids License
Même s’il existe des stars des licences globales comme les Minions, les grandes licences internationales affichent de nettes différences au niveau de l’enthousiasme créé chez les enfants de chaque pays. Tel est le résultat de l’édition actuelle du Kids License
