The principles of the children’s market also apply to the specific children’s licensing market: The major topics in the market are either classical unisex topics or mainly addressing boys. A topic clearly addressing girls is much more unlikely to make it into the top 10 of the children’s hype licenses. This is once again shown by the results of the current wave of the Kids License Monitor conducted in Germany, France and the UK among kids aged 4 to 12 by iconkids & youth.
Kids License Monitor: „This is only for girls“
Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a
Un enfant en France possède en moyenne des produits merchandising de 23 thèmes de licence différents comme Minions ou Star-Wars. C’est ce que dévoile le Kids Li-cence Monitor, pour lequel l’institut d’études de marché iconkids & youth a questionné en
An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids &