Publications

Press Releases

Year 2015

07.2015:

Kids License Monitor: Minions and New Super Mario Bros. are Hype!

The top hype license in the U.K. and in Germany are the Minions. 53 % of the U.K. and 47 % of the German children vote for the once single-celled yellow organisms as being this summer’s hype. In France, however, they are outranked by New Super Mario Bros. (39 %). These results are taken from the latest wave of the Kids License Monitor (wave II/2015).

»Press Release Kids License Monitor iconkids & youth (Download PDF)

04.2015:

Kids License Monitor: La Reine des Neiges, Dragons : Cavaliers de Beurk et Planes sont hypes en France!

La licence la plus hype du moment en France auprès des 4 à 12 ans est La Reine des Neiges. Dragons : Cavaliers de Beurk arrive en seconde position, suivi de près par  Planes. Tel est le résultat de la vague actuelle du Kids License Monitor (vague I / 2015).

»Communique de presse Kids License Monitor iconkids youth (Download PDF)

Kids License Monitor: SpongeBob Squarepants, Dragons – Riders of Berk, and Frozen are Hype

SpongeBob Squarepants is the hype license in the U.K. 40 % of the 4 to 12 year-olds regard this license as No. 1. In France Frozen (37 %) is the top hype license and in Germany Dragons – Riders of Berk (42 %) ranks highest. These results are taken from the latest wave of the Kids License Monitor (wave I/2015).

»Press Release Kids License Monitor iconkids & youth (Download PDF)

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