Minions still outrank all other licenses among kids aged 4-12 years in the U.K., Germany, and France. Angry Birds comes second in the U.K., while in Germany it is Ice Age and Spider-Man in France. These results are taken from the latest wave of the Kids License Monitor (wave III/2016).
Kids License Monitor: Minions still strongest property
Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a
Un enfant en France possède en moyenne des produits merchandising de 23 thèmes de licence différents comme Minions ou Star-Wars. C’est ce que dévoile le Kids Li-cence Monitor, pour lequel l’institut d’études de marché iconkids & youth a questionné en
An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids &