Minions is still the property with the biggest hype factor among kids aged 4-12 years in the U.K., Germany, and France. Scooby-Doo ranks second in the U.K., in Germany it is Ice Age and Raving Rabbids in France. These results are taken from the latest wave of the Kids License Monitor (wave I/2017) which also covers the strongest properties of the waves implemented during the last 6 months.
Kids License Monitor: Minions still outranks competitors
Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a
Un enfant en France possède en moyenne des produits merchandising de 23 thèmes de licence différents comme Minions ou Star-Wars. C’est ce que dévoile le Kids Li-cence Monitor, pour lequel l’institut d’études de marché iconkids & youth a questionné en
An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids &