The top hype license in the U.K. and in Germany are the Minions. 53 % of the U.K. and 47 % of the German children vote for the once single-celled yellow organisms as being this summer’s hype. In France, however, they are outranked by New Super Mario Bros. (39 %). These results are taken from the latest wave of the Kids License Monitor (wave II/2015).
Kids License Monitor: Minions and New Super Mario Bros. are Hype!
Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a
Un enfant en France possède en moyenne des produits merchandising de 23 thèmes de licence différents comme Minions ou Star-Wars. C’est ce que dévoile le Kids Li-cence Monitor, pour lequel l’institut d’études de marché iconkids & youth a questionné en
An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids &