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Kids License Monitor: SpongeBob Squarepants, Dragons – Riders of Berk, and Frozen are Hype

SpongeBob Squarepants is the hype license in the U.K. 40 % of the 4 to 12 year-olds regard this license as No. 1. In France Frozen (37 %) is the top hype license and in Germany Dragons – Riders of Berk (42 %) ranks highest. These results are taken from the latest wave of the Kids License Monitor (wave I/2015).

»Press Release Kids License Monitor iconkids & youth (Download PDF)