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Kids License Monitor: Minions are Hype across Europe

The top hype license in the U.K., France, and Germany is Minions. Across all three markets, this license left all others far behind. Spider-Man is ranked second by British children while it is Ice Age among French and German children. These results are taken from the latest wave of the Kids License Monitor (wave IV/2015).

»Press Release Kids License Monitor iconkids & youth (Download PDF)