Kids License Monitor: Minions and New Super Mario Bros. are Hype!

The top hype license in the U.K. and in Germany are the Minions. 53 % of the U.K. and 47 % of the German children vote for the once single-celled yellow organisms as being this summer’s hype. In France, however, they are outranked by New Super Mario Bros. (39 %). These results are taken from the latest wave of the Kids License Monitor (wave II/2015).

»Press Release Kids License Monitor iconkids & youth (Download PDF)

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