{"id":6263,"date":"2023-06-20T16:17:13","date_gmt":"2023-06-20T14:17:13","guid":{"rendered":"https:\/\/www.iconkids.com\/?p=6263"},"modified":"2023-08-02T10:27:06","modified_gmt":"2023-08-02T08:27:06","slug":"studie-trend-tracking-kids-2023-ab-sofort-bestellbar","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/blog\/studie-trend-tracking-kids-2023-ab-sofort-bestellbar\/","title":{"rendered":"Studie Trend Tracking Kids<sup>&reg;<\/sup> 2023 AB SOFORT bestellbar"},"content":{"rendered":"<p>Die diesj\u00e4hrige Ausgabe unserer Studie <strong>Trend Tracking Kids<sup>\u00ae<\/sup> 2023<\/strong> ist zum Preis von <strong>495,- Euro<\/strong> (zzgl. Mwst.) bestellbar.<\/p>\n<p><strong>Ver\u00f6ffentlicht<\/strong> wurde die Studie in der <strong>KW 26<\/strong>.<\/p>\n<p>Die Studie <strong>Trend Tracking Kids<sup>\u00ae<\/sup> 2023<\/strong> bildet die <strong>aktuellen Trends und Top-Themen im Kinder- und Jugendmarkt<\/strong> auf repr\u00e4sentativer Basis ab und bietet einen umfassenden und einzigartigen Einblick in die Lebenswelt junger Zielgruppen:<\/p>\n<ul>\n<li><strong>Repr\u00e4sentativ<\/strong>: Die Studie basiert auf 1.461 pers\u00f6nlichen face-to-face Interviews mit Kindern und Jugendlichen und ist repr\u00e4sentativ f\u00fcr eine Grundgesamtheit von 10,7 Millionen jungen Menschen im Alter von 6 bis 19 Jahren.<br \/>\nAusgew\u00e4hlte Themenbereiche wurden zudem auch wieder f\u00fcr die Grundgesamtheit der 2,4 Millionen 3- bis 5-J\u00e4hrigen erhoben (Befragung von n = 384 M\u00fcttern)<\/li>\n<li><strong>Detailliert<\/strong>: Die direkte Gegen\u00fcberstellung der verschiedenen Altersgruppen bzw. von Jungen und M\u00e4dchen erlaubt das fundierte Einsteigen auch in Teilzielgruppen des Kinder- und Jugendmarktes.<\/li>\n<li><strong>Authentisch<\/strong>: Die offene Abfrage der Top-of-Mind Favoriten enth\u00fcllt, was wirklich im Fokus der Zielgruppe steht.<\/li>\n<li><strong>Up-to-date<\/strong>: Trend Tracking Kids\u00ae wird jedes Jahr neu durchgef\u00fchrt und Trend-Charts veranschaulichen die Entwicklungen von Jahr zu Jahr.<\/li>\n<li><strong>Unique<\/strong>: Keine andere Studie deckt eine \u00e4hnliche Bandbreite an Inhalten und Themen in vergleichbarer methodischer Qualit\u00e4t ab.<\/li>\n<\/ul>\n<p><strong>Die Themen:<\/strong><\/p>\n<ul>\n<li><strong>Spielzeug <\/strong>(3-5 Jahre und 6-12 Jahre): Lieblingsspielzeug<\/li>\n<li><strong>Stars:<\/strong> Lieblingsstars, Lieblingsmusiker, Lieblings-YouTuber\/-Influencer, unbeliebteste Personen<\/li>\n<li><strong>Erlebniswelten:<\/strong> (3-5 Jahre und 6-12 Jahre)<\/li>\n<li><strong>Marken<\/strong>: Lieblingsmarken in verschiedenen High Interest Produktbereichen<\/li>\n<li><strong>Werbung<\/strong>: Lieblingswerbung<\/li>\n<li><strong>Freizeitverhalten: <\/strong>inkl. aktuelle Nutzung ausgew\u00e4hlter Institutionen und Vergleich zu Vor-Corona-Zeiten<\/li>\n<li><strong>Taschengeld<\/strong>: Einnahmen und Ausgaben<\/li>\n<li><strong>Elektronische Ger\u00e4te<\/strong>: Verf\u00fcgbarkeit, Pr\u00e4ferenz, detailliertes Nutzungsverhalten<\/li>\n<li><strong>Bewegtbild allgemein<\/strong>: Nutzung von Bewegtbild-Anbietern<\/li>\n<li><strong>Bewegtbild-Content<\/strong>: Lieblingsmedienangebot, Lieblings-TV-Sender, Lieblingssendungen<\/li>\n<li><strong>YouTube und TikTok:<\/strong> genutzte Arten von Videos<\/li>\n<li><strong>Internet<\/strong>: Zugang, Nutzung, Devices, Lieblingscontent (Website\/App), App Nutzung<\/li>\n<li><strong>Social Media<\/strong>: Nutzung der verschiedenen Social Media, genutzte Plattformen um Influencern zu folgen<\/li>\n<li><strong>Zeitschriften<\/strong>: Nutzung und Lieblingstitel<\/li>\n<li><strong>Nutzung anderer Medien<\/strong>: Podcasts, Radio, B\u00fccher, H\u00f6rspiele, Musik, Print<\/li>\n<li><strong>Smartphone<\/strong>: Zugang, Besitz, Marke des Ger\u00e4tes, Nutzungsverhalten<\/li>\n<li><strong>Tablets<\/strong>: Zugang, Besitz und Nutzungsverhalten<\/li>\n<li><strong>Elektronisches Gaming<\/strong>: genutztes Device f\u00fcr Gaming, Lieblingsspiele, e-Sports Turniere<\/li>\n<\/ul>\n<p>Gerne stellen wir Ihrem Team die <strong>Ergebnisse des TREND TRACKING KIDS<sup>\u00ae<\/sup> 2023 <\/strong>auch individuell und ausf\u00fchrlich in einem <strong>auf Ihre Bed\u00fcrfnisse und Themen angepassten, exklusiven Zoom Webinar<\/strong> vor (nur in Kombination mit dem Erwerb der Studie m\u00f6glich):<\/p>\n<ul>\n<li>L\u00e4nge 60 Minuten: EUR 750,-<\/li>\n<li>L\u00e4nge 120 Minuten: EUR 1.000,-<\/li>\n<\/ul>\n<p><strong><a href=\"https:\/\/www.iconkids.com\/spezial\/bestellung-studien\/\">&gt;&gt; Bestellung Studie<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die diesj\u00e4hrige Ausgabe unserer Studie Trend Tracking Kids\u00ae 2023 ist zum Preis von 495,- Euro (zzgl. Mwst.) bestellbar. Ver\u00f6ffentlicht wurde die Studie in der KW 26. Die Studie Trend Tracking Kids\u00ae 2023 bildet die aktuellen Trends und Top-Themen im Kinder- und Jugendmarkt auf repr\u00e4sentativer Basis ab und bietet einen umfassenden und einzigartigen Einblick in die [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10,8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studie Trend Tracking Kids&reg; 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