{"id":3283,"date":"2019-09-04T13:22:25","date_gmt":"2019-09-04T11:22:25","guid":{"rendered":"https:\/\/www.iconkids.com\/?p=3283"},"modified":"2019-09-05T13:04:48","modified_gmt":"2019-09-05T11:04:48","slug":"verbreitung-von-sprachgesteuerten-assistenten-2-2-2-2-2-2","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/blog\/verbreitung-von-sprachgesteuerten-assistenten-2-2-2-2-2-2\/","title":{"rendered":"Neue Lizenzstudie BrandTrends in Kooperation mit KidzGlobal"},"content":{"rendered":"<p>Das M\u00fcnchner Kinder- und Jugendforschungsinstitut iconkids &amp; youth ist ab Oktober exklusiver Kooperations- und Vertriebspartner in Deutschland f\u00fcr <strong>BrandTrends<\/strong>, der Lizenzstudie des in Hong Kong und Lyon ans\u00e4ssigen Institutes KidzGlobal.<\/p>\n<p>Die M\u00fcnchener Forscher \u00fcbernehmen die Betreuung des deutschen Teils von BrandTrends und bieten ihren Kunden Zugang zu Daten zu den beliebtesten Lizenz-Brands aus 42 L\u00e4ndern bei 0- bis 25-J\u00e4hrigen.<\/p>\n<p>Axel Dammler, gesch\u00e4ftsf\u00fchrender Gesellschafter von iconkids &amp; youth sagt dazu: &#8222;Wir k\u00f6nnen unseren Kunden damit endlich Grundlagendaten und Informationen liefern, die wir selbst bisher nur f\u00fcr Deutschland und wenige andere L\u00e4nder erheben konnten.&#8220; Umgekehrt profitiert KidzGlobal von der starken Position, die iconkids &amp; youth seit Jahren als Lizenz-Experte im deutschen Markt hat. Die deutschen Marktforscher \u00fcbernehmen f\u00fcr ihre Kollegen zudem in Zukunft auch die Umsetzung globaler Ad-hoc Studien.<\/p>\n<p>BrandTrends ist eine standardisiert durchgef\u00fchrte Online-Befragung und bietet:<\/p>\n<ul>\n<li>Alle relevanten Lizenz-Brands in einer Studie \u2013 neben den Top 30 auch aktuelle New Entries und Potential-Themen.<\/li>\n<li>Einbeziehung nicht nur globaler, sondern auch nationaler Lizenzen<\/li>\n<li>M\u00f6glichkeit zur Einbuchung eigener Lizenz-Brands f\u00fcr die Abfrage in der Studie<\/li>\n<li>Gro\u00dfe Variabilit\u00e4t bei der Auswahl der relevanten Zielgruppe zwischen 0 und 25 Jahren \u2013 Kunden k\u00f6nnen aus 5 Altersgruppen die jeweils passende(n) ausw\u00e4hlen<\/li>\n<li>Hohe Prognosequalit\u00e4t durch Abfrage aller relevanten KPIs und indexbasierter Kennzahlen<\/li>\n<li>Vergleichbare Daten f\u00fcr bis zu 42 L\u00e4nder<\/li>\n<li>Gro\u00dfe Aktualit\u00e4t durch vier Befragungswellen im Jahr<\/li>\n<\/ul>\n<p>BrandTrends ersetzt ab Oktober die Studie Kids License Monitor der M\u00fcnchener Marktforscher. Kunden des Kids License Monitor aus den Jahren 2017-2019 erhalten aber bis ins Jahr 2021 Sonderkonditionen f\u00fcr die neue Studie BrandTrends.<\/p>\n<p>Kontakt:<br \/>\nAxel Dammler; a.dammler@iconkids.com<\/p>\n<p>&gt;&gt;Zur <a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2019\/09\/BrandTrends-Pr\u00e4sentation-09-2019-1.pdf\">BrandsTrends Pr\u00e4sentation<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das M\u00fcnchner Kinder- und Jugendforschungsinstitut iconkids &amp; youth ist ab Oktober exklusiver Kooperations- und Vertriebspartner in Deutschland f\u00fcr BrandTrends, der Lizenzstudie des in Hong Kong und Lyon ans\u00e4ssigen Institutes KidzGlobal. Die M\u00fcnchener Forscher \u00fcbernehmen die Betreuung des deutschen Teils von BrandTrends und bieten ihren Kunden Zugang zu Daten zu den beliebtesten Lizenz-Brands aus 42 L\u00e4ndern [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[8,9],"tags":[25,28,29,27,26,30],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neue Lizenzstudie BrandTrends in Kooperation mit KidzGlobal &#187; 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