{"id":2868,"date":"2018-07-18T14:20:53","date_gmt":"2018-07-18T12:20:53","guid":{"rendered":"https:\/\/www.iconkids.com\/?p=2868"},"modified":"2019-03-16T13:48:37","modified_gmt":"2019-03-16T12:48:37","slug":"repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/","title":{"rendered":"Repr\u00e4sentative Studie &#8222;Die Medien-M\u00fctter&#8220; ab sofort verf\u00fcgbar!"},"content":{"rendered":"<p><!--MBNHE--><\/p>\n<p align=\"left\">Wie nutzen deutsche M\u00fctter Bewegtbild und Social Media?<br \/>\nDie <strong>repr\u00e4sentative Studie &#8222;Die Medien-M\u00fctter&#8220;<\/strong> beantwortet diese Frage auf Basis von mehr als 1.100 face-to-face Interviews mit <strong>M\u00fcttern von Kindern im Alter von 3 bis 13 Jahren<\/strong> (Feldzeit M\u00e4rz 2018).<\/p>\n<p align=\"left\">Abgefragte Themen umfassen:<\/p>\n<ul>\n<li><strong>Mediennutzung allgemein:<\/strong> Welche der g\u00e4ngigen Medien werden von den M\u00fcttern allgemein wie intensiv genutzt?<\/li>\n<li><strong>Mediennutzung nach Ger\u00e4t:<\/strong> Welche Medien werden mit Smartphone, Tablet, TV-Ger\u00e4t oder Laptop\/PC genutzt?<\/li>\n<li><strong>Social Media-Plattformen:<\/strong> Welche Plattformen werden von den M\u00fcttern wie intensiv genutzt wenn es um das Thema Kind geht?<\/li>\n<li><strong>Social Media-Inhalte:<\/strong> Genutzte Blogs, Marken, Medien, Influencer, \u2026<\/li>\n<\/ul>\n<p align=\"left\">Die wichtigsten Ergebnisse der Studie sind in einer <strong>PDF-Datei<\/strong> inklusive einer Management Summary zusammengefasst.<br \/>\nZum Leistungsumfang geh\u00f6ren <strong>Excel-Tabellen<\/strong> mit detaillierten Untergruppen (z.B. Alter, Geschlecht des Kindes).<\/p>\n<p align=\"left\">Die Studie &#8222;Die Medien-M\u00fctter&#8220; kann ab sofort gegen eine <strong>Schutzgeb\u00fchr von \u20ac 100,- zzgl. ges. MwSt.<\/strong> bezogen werden.<\/p>\n<p align=\"left\"><a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2018\/07\/Flyer_Medien-Muetter-2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt; Studienbeschreibung<\/a><\/p>\n<p align=\"left\"><a href=\"\/spezial\/bestellung-studien\/\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt; Bestellformular<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie nutzen deutsche M\u00fctter Bewegtbild und Social Media? Die repr\u00e4sentative Studie &#8222;Die Medien-M\u00fctter&#8220; beantwortet diese Frage auf Basis von mehr als 1.100 face-to-face Interviews mit M\u00fcttern von Kindern im Alter von 3 bis 13 Jahren (Feldzeit M\u00e4rz 2018). Abgefragte Themen umfassen: Mediennutzung allgemein: Welche der g\u00e4ngigen Medien werden von den M\u00fcttern allgemein wie intensiv genutzt? [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10,8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Repr\u00e4sentative Studie &quot;Die Medien-M\u00fctter&quot; ab sofort verf\u00fcgbar! &#187; iconkids &amp; Youth<\/title>\n<meta name=\"description\" content=\"Wie nutzen deutsche M\u00fctter Bewegtbild und Social Media?Die repr\u00e4sentative Studie &quot;Die Medien-M\u00fctter&quot; beantwortet diese Frage auf Basis von mehr als 1.100 face-to-face Interviews\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Repr\u00e4sentative Studie &quot;Die Medien-M\u00fctter&quot; ab sofort verf\u00fcgbar! &#187; iconkids &amp; Youth\" \/>\n<meta property=\"og:description\" content=\"Wie nutzen deutsche M\u00fctter Bewegtbild und Social Media?Die repr\u00e4sentative Studie &quot;Die Medien-M\u00fctter&quot; beantwortet diese Frage auf Basis von mehr als 1.100 face-to-face Interviews\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/\" \/>\n<meta property=\"og:site_name\" content=\"iconkids &amp; Youth\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-18T12:20:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-16T12:48:37+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iconkidsyouth\" \/>\n<meta name=\"twitter:site\" content=\"@iconkidsyouth\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/\"},\"author\":{\"name\":\"Patrick Meyer\",\"@id\":\"https:\/\/www.iconkids.com\/#\/schema\/person\/6121ac9abe75fe322e91d4cad2082194\"},\"headline\":\"Repr\u00e4sentative Studie &#8222;Die Medien-M\u00fctter&#8220; ab sofort verf\u00fcgbar!\",\"datePublished\":\"2018-07-18T12:20:53+00:00\",\"dateModified\":\"2019-03-16T12:48:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/\"},\"wordCount\":163,\"publisher\":{\"@id\":\"https:\/\/www.iconkids.com\/#organization\"},\"articleSection\":[\"News\",\"Presse\/News\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/\",\"url\":\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/\",\"name\":\"Repr\u00e4sentative Studie \\\"Die Medien-M\u00fctter\\\" ab sofort verf\u00fcgbar! &#187; iconkids &amp; Youth\",\"isPartOf\":{\"@id\":\"https:\/\/www.iconkids.com\/#website\"},\"datePublished\":\"2018-07-18T12:20:53+00:00\",\"dateModified\":\"2019-03-16T12:48:37+00:00\",\"description\":\"Wie nutzen deutsche M\u00fctter Bewegtbild und Social Media?Die repr\u00e4sentative Studie \\\"Die Medien-M\u00fctter\\\" beantwortet diese Frage auf Basis von mehr als 1.100 face-to-face Interviews\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.iconkids.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Repr\u00e4sentative Studie &#8222;Die Medien-M\u00fctter&#8220; ab sofort verf\u00fcgbar!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iconkids.com\/#website\",\"url\":\"https:\/\/www.iconkids.com\/\",\"name\":\"iconkids &amp; Youth\",\"description\":\"Internationales Marktforschungsinstitut spezialisiert auf junge Zielgruppen\",\"publisher\":{\"@id\":\"https:\/\/www.iconkids.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iconkids.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iconkids.com\/#organization\",\"name\":\"iconkids & youth international research GmbH\",\"url\":\"https:\/\/www.iconkids.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.iconkids.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2019\/03\/iconkids-youth-logo.png\",\"contentUrl\":\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2019\/03\/iconkids-youth-logo.png\",\"width\":211,\"height\":99,\"caption\":\"iconkids & youth international research GmbH\"},\"image\":{\"@id\":\"https:\/\/www.iconkids.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/iconkidsyouth\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.iconkids.com\/#\/schema\/person\/6121ac9abe75fe322e91d4cad2082194\",\"name\":\"Patrick Meyer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de-DE\",\"@id\":\"https:\/\/www.iconkids.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1a8ba709397e7f87005d943084cbff8f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1a8ba709397e7f87005d943084cbff8f?s=96&d=mm&r=g\",\"caption\":\"Patrick Meyer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Repr\u00e4sentative Studie \"Die Medien-M\u00fctter\" ab sofort verf\u00fcgbar! &#187; iconkids &amp; Youth","description":"Wie nutzen deutsche M\u00fctter Bewegtbild und Social Media?Die repr\u00e4sentative Studie \"Die Medien-M\u00fctter\" beantwortet diese Frage auf Basis von mehr als 1.100 face-to-face Interviews","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/","og_locale":"de_DE","og_type":"article","og_title":"Repr\u00e4sentative Studie \"Die Medien-M\u00fctter\" ab sofort verf\u00fcgbar! &#187; iconkids &amp; Youth","og_description":"Wie nutzen deutsche M\u00fctter Bewegtbild und Social Media?Die repr\u00e4sentative Studie \"Die Medien-M\u00fctter\" beantwortet diese Frage auf Basis von mehr als 1.100 face-to-face Interviews","og_url":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/","og_site_name":"iconkids &amp; Youth","article_published_time":"2018-07-18T12:20:53+00:00","article_modified_time":"2019-03-16T12:48:37+00:00","author":"Patrick Meyer","twitter_card":"summary_large_image","twitter_creator":"@iconkidsyouth","twitter_site":"@iconkidsyouth","twitter_misc":{"Verfasst von":"Patrick Meyer","Gesch\u00e4tzte Lesezeit":"1 Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/#article","isPartOf":{"@id":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/"},"author":{"name":"Patrick Meyer","@id":"https:\/\/www.iconkids.com\/#\/schema\/person\/6121ac9abe75fe322e91d4cad2082194"},"headline":"Repr\u00e4sentative Studie &#8222;Die Medien-M\u00fctter&#8220; ab sofort verf\u00fcgbar!","datePublished":"2018-07-18T12:20:53+00:00","dateModified":"2019-03-16T12:48:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/"},"wordCount":163,"publisher":{"@id":"https:\/\/www.iconkids.com\/#organization"},"articleSection":["News","Presse\/News"],"inLanguage":"de-DE"},{"@type":"WebPage","@id":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/","url":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/","name":"Repr\u00e4sentative Studie \"Die Medien-M\u00fctter\" ab sofort verf\u00fcgbar! &#187; iconkids &amp; Youth","isPartOf":{"@id":"https:\/\/www.iconkids.com\/#website"},"datePublished":"2018-07-18T12:20:53+00:00","dateModified":"2019-03-16T12:48:37+00:00","description":"Wie nutzen deutsche M\u00fctter Bewegtbild und Social Media?Die repr\u00e4sentative Studie \"Die Medien-M\u00fctter\" beantwortet diese Frage auf Basis von mehr als 1.100 face-to-face Interviews","breadcrumb":{"@id":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.iconkids.com\/blog\/repraesentative-studie-die-medien-muetter-ab-sofort-verfuegbar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.iconkids.com\/"},{"@type":"ListItem","position":2,"name":"Repr\u00e4sentative Studie &#8222;Die Medien-M\u00fctter&#8220; ab sofort verf\u00fcgbar!"}]},{"@type":"WebSite","@id":"https:\/\/www.iconkids.com\/#website","url":"https:\/\/www.iconkids.com\/","name":"iconkids &amp; Youth","description":"Internationales Marktforschungsinstitut spezialisiert auf junge Zielgruppen","publisher":{"@id":"https:\/\/www.iconkids.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iconkids.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.iconkids.com\/#organization","name":"iconkids & youth international research GmbH","url":"https:\/\/www.iconkids.com\/","logo":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.iconkids.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.iconkids.com\/wp-content\/uploads\/2019\/03\/iconkids-youth-logo.png","contentUrl":"https:\/\/www.iconkids.com\/wp-content\/uploads\/2019\/03\/iconkids-youth-logo.png","width":211,"height":99,"caption":"iconkids & youth international research GmbH"},"image":{"@id":"https:\/\/www.iconkids.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/iconkidsyouth"]},{"@type":"Person","@id":"https:\/\/www.iconkids.com\/#\/schema\/person\/6121ac9abe75fe322e91d4cad2082194","name":"Patrick Meyer","image":{"@type":"ImageObject","inLanguage":"de-DE","@id":"https:\/\/www.iconkids.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1a8ba709397e7f87005d943084cbff8f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a8ba709397e7f87005d943084cbff8f?s=96&d=mm&r=g","caption":"Patrick Meyer"}}]}},"_links":{"self":[{"href":"https:\/\/www.iconkids.com\/wp-json\/wp\/v2\/posts\/2868"}],"collection":[{"href":"https:\/\/www.iconkids.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iconkids.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iconkids.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iconkids.com\/wp-json\/wp\/v2\/comments?post=2868"}],"version-history":[{"count":0,"href":"https:\/\/www.iconkids.com\/wp-json\/wp\/v2\/posts\/2868\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iconkids.com\/wp-json\/wp\/v2\/media?parent=2868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iconkids.com\/wp-json\/wp\/v2\/categories?post=2868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iconkids.com\/wp-json\/wp\/v2\/tags?post=2868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}