{"id":2838,"date":"2018-07-04T11:26:28","date_gmt":"2018-07-04T09:26:28","guid":{"rendered":"https:\/\/www.iconkids.com\/?p=2838"},"modified":"2022-12-18T10:48:54","modified_gmt":"2022-12-18T09:48:54","slug":"studie-trend-tracking-kids-ab-sofort-bestellbar","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/blog\/studie-trend-tracking-kids-ab-sofort-bestellbar\/","title":{"rendered":"Studie Trend Tracking Kids&copy; 2021 AB SOFORT zum Early Bird-Preis bestellbar"},"content":{"rendered":"<p>Wir haben tolle Neuigkeiten f\u00fcr Sie: Die diesj\u00e4hrige Ausgabe unsere Studie <strong>Trend Tracking Kids<sup>\u00ae<\/sup><\/strong><sup>\u00a0<\/sup><strong>2021<\/strong>\u00a0ist <strong>AB SOFORT<\/strong>\u00a0 noch bis zum 16. Juli 2021 zum Early Bird-Preis von 395,- Euro (zzgl. Mwst.) bestellbar.<\/p>\n<p>Ab dem 17. Juli betr\u00e4gt der Preis 495,- Euro (zzgl. Mwst.)<\/p>\n<p><strong>Ver\u00f6ffentlicht<\/strong> wird die Studie <strong>KW 28<\/strong>.<\/p>\n<p>Die Studie <strong>Trend Tracking Kids<sup>\u00ae<\/sup> 2021<\/strong> bildet die <strong>aktuellen Trends und Top-Themen im Kinder- und Jugendmarkt<\/strong> auf repr\u00e4sentativer Basis ab und bietet einen umfassenden und einzigartigen Einblick in die Lebenswelt junger Zielgruppen:<\/p>\n<ul>\n<li><strong>Repr\u00e4sentativ<\/strong>: Die Studie basiert auf 1.461 pers\u00f6nlichen Interviews mit Kindern und Jugendlichen und ist repr\u00e4sentativ f\u00fcr eine Grundgesamtheit von 10,5 Millionen\u00a0 Personen im Alter von 6 bis 19 Jahren.<br \/>\nAusgew\u00e4hlte Themenbereiche wurden zudem auch wieder f\u00fcr die Grundgesamtheit der 2,4 Millionen 3- bis 5-J\u00e4hrigen erhoben (Befragung von n = 367 M\u00fcttern)<\/li>\n<li><strong>Detailliert<\/strong>: Die direkte Gegen\u00fcberstellung der verschiedenen Altersgruppen bzw. von Jungen und M\u00e4dchen erlaubt das fundierte Einsteigen auch in Teilzielgruppen des Kinder- und Jugendmarktes.<\/li>\n<li><strong>Authentisch<\/strong>: Die offene Abfrage der Top-of-Mind Favoriten enth\u00fcllt, was wirklich im Fokus der Zielgruppe steht.<\/li>\n<li><strong>Up-to-date<\/strong>: Trend Tracking Kids\u00ae wird jedes Jahr neu durchgef\u00fchrt und Trend-Charts veranschaulichen die Entwicklungen von Jahr zu Jahr.<\/li>\n<li><strong>Unique<\/strong>: Keine andere Studie deckt eine \u00e4hnliche Bandbreite an Inhalten und Themen in vergleichbarer methodischer Qualit\u00e4t ab.<\/li>\n<\/ul>\n<p><strong>Die Themen:<\/strong><\/p>\n<ul>\n<li><strong>Spielzeug <\/strong>(nur 6-12 Jahre): Lieblingsspielzeug<\/li>\n<li><strong>Stars:<\/strong> Lieblingsstars, Lieblingsmusiker, Lieblings-YouTuber\/-influencer, unbeliebteste Personen<\/li>\n<li><strong>Marken<\/strong>: Lieblingsmarken in verschiedenen High Interest Produktbereichen<\/li>\n<li><strong>Werbung<\/strong>: Akzeptanz von Werbung in verschiedenen Medien (inkl. Social Media),\u00a0 Lieblingswerbung<\/li>\n<li><strong>Freizeitverhalten<\/strong><\/li>\n<li><strong>Taschengeld<\/strong>: Einnahmen und Ausgaben<\/li>\n<li><strong>Erlebniswelten <\/strong>(nur 6-12 Jahre)<\/li>\n<li><strong>Elektronische Ger\u00e4te<\/strong>: Verf\u00fcgbarkeit, Pr\u00e4ferenz, detailliertes Nutzungsverhalten<\/li>\n<li><strong>Bewegtbild allgemein<\/strong>: Nutzung von Bewegtbild-Anbietern<\/li>\n<li><strong>Bewegtbild-Content<\/strong>: Lieblingsmedienangebot, Lieblings-TV-Sender, Lieblingssendungen<\/li>\n<li><strong>YouTube und TikTok:<\/strong> Genutzte Arten von Videos<\/li>\n<li><strong>Internet<\/strong>: Zugang, Nutzung, Devices, Lieblingscontent (Website\/App), App Nutzung<\/li>\n<li><strong>Social Media<\/strong>: Nutzung der verschiedenen Social Media, genutzte Plattformen um Influencern zu folgen<\/li>\n<li><strong>Zeitschriften<\/strong>: Nutzung und Lieblingstitel<\/li>\n<li><strong>Nutzung anderer Medien<\/strong>: Podcasts, Radio, B\u00fccher, H\u00f6rspiele, Musik, Zeitungen<\/li>\n<li><strong>Smartphone<\/strong>: Zugang, Besitz, Marke des Ger\u00e4tes, Nutzungsverhalten<\/li>\n<li><strong>Tablets<\/strong>: Zugang, Besitz und Nutzungsverhalten<\/li>\n<li><strong>Elektronisches Gaming<\/strong>: Genutztes Device f\u00fcr Gaming, Lieblingsspiele<\/li>\n<li><strong>eSport-Turniere<\/strong>: Generelle Nutzung und bevorzugte Games<\/li>\n<\/ul>\n<p><strong>Kosten<\/strong> (jeweils zzgl. ges. MwSt.):<\/p>\n<ul>\n<li><strong>Studie TREND TRACKING KIDS<\/strong><strong><sup>\u00ae<\/sup><\/strong><strong>:<\/strong>\n<ul>\n<li>Early Bird: Bestellung bis 16.7.2021: EUR 395,-,<\/li>\n<li>Ab 17. Juli: EUR 495,-<\/li>\n<\/ul>\n<\/li>\n<li><strong>Zoom Webinar <\/strong><strong>TREND TRACKING KIDS<\/strong><strong><sup>\u00ae<\/sup><\/strong>: Video-Pr\u00e4sentation exklusiv f\u00fcr Ihr Team mit Schwerpunkt auf Themen Ihrer Wahl (nur in Kombination mit dem Erwerb der Studie):\n<ul>\n<li>L\u00e4nge 60 Minuten: EUR 600,-<\/li>\n<li>L\u00e4nge 120 Minuten: EUR 900,-<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&gt;&gt; <a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2021\/06\/Flyer_TTK_2021_K1.pdf\">Informationen zur Studie (PDF)<\/a><\/p>\n<p><a href=\"https:\/\/www.iconkids.com\/spezial\/bestellung-studien\/\">&gt;&gt; Bestellung Studie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wir haben tolle Neuigkeiten f\u00fcr Sie: Die diesj\u00e4hrige Ausgabe unsere Studie Trend Tracking Kids\u00ae\u00a02021\u00a0ist AB SOFORT\u00a0 noch bis zum 16. Juli 2021 zum Early Bird-Preis von 395,- Euro (zzgl. Mwst.) bestellbar. Ab dem 17. Juli betr\u00e4gt der Preis 495,- Euro (zzgl. Mwst.) Ver\u00f6ffentlicht wird die Studie KW 28. Die Studie Trend Tracking Kids\u00ae 2021 bildet [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10,8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studie Trend Tracking Kids&copy; 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