{"id":2460,"date":"2017-04-19T09:14:05","date_gmt":"2017-04-19T07:14:05","guid":{"rendered":"https:\/\/www.iconkids.com\/?p=2460"},"modified":"2017-04-19T09:14:05","modified_gmt":"2017-04-19T07:14:05","slug":"neuauflage-der-repraesentativen-studie-die-online-muetter-ab-sofort-verfuegbar","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/blog\/neuauflage-der-repraesentativen-studie-die-online-muetter-ab-sofort-verfuegbar\/","title":{"rendered":"Neuauflage der repr\u00e4sentativen Studie &#8222;Die Online-M\u00fctter&#8220; ab sofort verf\u00fcgbar!"},"content":{"rendered":"<p><!--MBNHE--><\/p>\n<p align=\"left\">Wie digital und online sind deutsche M\u00fctter?<br \/>\nDie <strong>Neuauflage der repr\u00e4sentativen Studie &#8222;Die Online-M\u00fctter&#8220;<\/strong> beantwortet diese Frage auf Basis von mehr als 1.200 face-to-face Interviews mit <strong>M\u00fcttern von Kindern im Alter von 3 bis 13 Jahren<\/strong> (Feldzeit Nov-Dez 2016).<\/p>\n<p align=\"left\">Abgefragte Themen umfassen:<\/p>\n<ul>\n<li>\n<div align=\"left\"><strong>Online-Shopping: Was wird online gekauft?<\/strong><br \/>\nAbfrage der Kauffrequenz bei den sechs wichtigsten Produktkategorien (Toys, Food, Medien wie B\u00fccher oder DVDs, Bekleidung, Taschen, Schulbedarf)<\/div>\n<\/li>\n<li>\n<div align=\"left\"><strong>Online-Informationsverhalten: Welche Informationsquellen werden online genutzt?<\/strong><br \/>\nUmfassende Abfrage von Online-Shops, Foren, Blogs, Apps und anderen Websites (offene Abfrage der jeweiligen Quellen!)<\/div>\n<\/li>\n<li>\n<div align=\"left\"><strong>Social-Media-Informationsverhalten: Welche Informationsquellen werden in den Social Media genutzt?<br \/>\n<\/strong>Gest\u00fctzte Abfrage der wesentlichen Social Media Plattformen<\/div>\n<\/li>\n<\/ul>\n<p align=\"left\">Die wichtigsten Ergebnisse der Studie &#8222;Die Online-M\u00fctter&#8220; sind in einer <strong>29-seitigen PDF-Datei<\/strong> inklusive einer Management Summary zusammengefasst.<br \/>\nZum Leistungsumfang geh\u00f6ren zudem die <strong>umfassenden Excel-Tabellen<\/strong> mit detaillierten Untergruppen (z.B. Alter, Geschlecht des Kindes).<\/p>\n<p align=\"left\">Die Studie &#8222;Die Online-M\u00fctter&#8220; kann ab sofort gegen eine <strong>Schutzgeb\u00fchr von \u20ac 195,- zzgl. ges. MwSt.<\/strong> bezogen werden.<\/p>\n<p align=\"left\"><a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2017\/04\/Infos-zur-Studie-Die-Online-M\u00fctter-2017.pdf\" target=\"_blank\">&gt;&gt; Studienbeschreibung<\/a><\/p>\n<p align=\"left\"><a href=\"https:\/\/www.iconkids.com\/spezial\/bestellung-studien\/\" target=\"_blank\">&gt;&gt; Bestellformular<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie digital und online sind deutsche M\u00fctter? Die Neuauflage der repr\u00e4sentativen Studie &#8222;Die Online-M\u00fctter&#8220; beantwortet diese Frage auf Basis von mehr als 1.200 face-to-face Interviews mit M\u00fcttern von Kindern im Alter von 3 bis 13 Jahren (Feldzeit Nov-Dez 2016). Abgefragte Themen umfassen: Online-Shopping: Was wird online gekauft? Abfrage der Kauffrequenz bei den sechs wichtigsten Produktkategorien [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10,8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Neuauflage der repr\u00e4sentativen Studie &quot;Die Online-M\u00fctter&quot; ab sofort verf\u00fcgbar! &#187; iconkids &amp; Youth<\/title>\n<meta name=\"description\" content=\"Beitr\u00e4ge \u00fcber Forschungsergebnisse, Studien und Fakten, die das Institut f\u00fcr Marktforschung in M\u00fcnchen in engen Dialog mit jungen Zielgruppen sammelt, analysiert und pr\u00e4sentiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iconkids.com\/blog\/neuauflage-der-repraesentativen-studie-die-online-muetter-ab-sofort-verfuegbar\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuauflage der repr\u00e4sentativen Studie &quot;Die Online-M\u00fctter&quot; ab sofort verf\u00fcgbar! &#187; iconkids &amp; Youth\" \/>\n<meta property=\"og:description\" content=\"Beitr\u00e4ge \u00fcber Forschungsergebnisse, Studien und Fakten, die das Institut f\u00fcr Marktforschung in M\u00fcnchen in engen Dialog mit jungen Zielgruppen sammelt, analysiert und pr\u00e4sentiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iconkids.com\/blog\/neuauflage-der-repraesentativen-studie-die-online-muetter-ab-sofort-verfuegbar\/\" \/>\n<meta property=\"og:site_name\" content=\"iconkids &amp; Youth\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-19T07:14:05+00:00\" \/>\n<meta name=\"author\" content=\"Patrick Meyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iconkidsyouth\" \/>\n<meta name=\"twitter:site\" content=\"@iconkidsyouth\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patrick Meyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.iconkids.com\/blog\/neuauflage-der-repraesentativen-studie-die-online-muetter-ab-sofort-verfuegbar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.iconkids.com\/blog\/neuauflage-der-repraesentativen-studie-die-online-muetter-ab-sofort-verfuegbar\/\"},\"author\":{\"name\":\"Patrick Meyer\",\"@id\":\"https:\/\/www.iconkids.com\/#\/schema\/person\/6121ac9abe75fe322e91d4cad2082194\"},\"headline\":\"Neuauflage der repr\u00e4sentativen Studie &#8222;Die Online-M\u00fctter&#8220; ab sofort verf\u00fcgbar!\",\"datePublished\":\"2017-04-19T07:14:05+00:00\",\"dateModified\":\"2017-04-19T07:14:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.iconkids.com\/blog\/neuauflage-der-repraesentativen-studie-die-online-muetter-ab-sofort-verfuegbar\/\"},\"wordCount\":176,\"publisher\":{\"@id\":\"https:\/\/www.iconkids.com\/#organization\"},\"articleSection\":[\"News\",\"Presse\/News\"],\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iconkids.com\/blog\/neuauflage-der-repraesentativen-studie-die-online-muetter-ab-sofort-verfuegbar\/\",\"url\":\"https:\/\/www.iconkids.com\/blog\/neuauflage-der-repraesentativen-studie-die-online-muetter-ab-sofort-verfuegbar\/\",\"name\":\"Neuauflage der repr\u00e4sentativen Studie \\\"Die Online-M\u00fctter\\\" ab sofort verf\u00fcgbar! 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