{"id":2444,"date":"2017-04-03T13:59:46","date_gmt":"2017-04-03T11:59:46","guid":{"rendered":"https:\/\/www.iconkids.com\/?p=2444"},"modified":"2017-04-03T13:59:46","modified_gmt":"2017-04-03T11:59:46","slug":"beteiligungsuntersuchung-drinks-2017","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/blog\/beteiligungsuntersuchung-drinks-2017\/","title":{"rendered":"Beteiligungsuntersuchung: DRINKS 2017"},"content":{"rendered":"<p>iconkids &amp; youth, das gr\u00f6\u00dfte auf Kinder, Jugendliche und junge Erwachsene spezialisierte deutsche Marktforschungsinstitut, f\u00fchrt im Mai die <strong>Beteiligungsuntersuchung DRINKS 2017<\/strong> durch, eine umfangreiche <strong>Tagebuchstudie<\/strong> zum <strong>Konsum von Kaltgetr\u00e4nken<\/strong> durch <strong>junge Erwachsene<\/strong>.<br \/>\nDaf\u00fcr werden Need States, Touchpoints und Customer Journey dieser speziellen Zielgruppe bei Getr\u00e4nkekategorien wie Bier, Softdrinks, Energy Drinks und Wasser \/ Near Water in Echtzeit erfasst.<\/p>\n<p>Die wichtigsten Eckpunkte dazu:<\/p>\n<ul>\n<li>Stichprobe: <strong>200 junge Erwachsene<\/strong> im Alter von <strong>16 bis 25 Jahren<\/strong><\/li>\n<li>Methode: <strong>Tagebuchstudie mittels Smartphone<\/strong><br \/>\nIhr Vorteil: <strong>Niedrige Kosten<\/strong>, da die Studie als Multi-Client-Survey angelegt ist.<\/li>\n<li>Basis-Fragenprogramm f\u00fcr <strong>7.500,&#8211; Euro<\/strong> (zzgl. MwSt.)<\/li>\n<\/ul>\n<p>Wir w\u00fcrden uns freuen, wenn diese Studie Ihr Interesse findet und stehen f\u00fcr alle Fragen jederzeit gerne zur Verf\u00fcgung:<\/p>\n<ul>\n<li><strong>Ingo Barlovic<\/strong><br \/>\n<a href=\"mailto:i.barlovic@iconkids.com\">i.barlovic@iconkids.com<\/a><br \/>\nTel.: 089 544629 32<\/li>\n<li><strong>Christian Clausnitzer<\/strong><br \/>\n<a href=\"mailto:c.clausnitzer@iconkids.com\">c.clausnitzer@iconkids.com<\/a><br \/>\nTel.: 089 544629 23<\/li>\n<li><strong>Selina Baus<\/strong><br \/>\n<a href=\"mailto:s.baus@iconkids.com\">s.baus@iconkids.com<\/a><br \/>\nTel.: 089 544629 29<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2017\/04\/Getr\u00e4nke_Beteiligungsuntersuchung-_iky.pdf\" target=\"_blank\">&gt;&gt; Download Studienbeschreibung (PDF)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>iconkids &amp; youth, das gr\u00f6\u00dfte auf Kinder, Jugendliche und junge Erwachsene spezialisierte deutsche Marktforschungsinstitut, f\u00fchrt im Mai die Beteiligungsuntersuchung DRINKS 2017 durch, eine umfangreiche Tagebuchstudie zum Konsum von Kaltgetr\u00e4nken durch junge Erwachsene. Daf\u00fcr werden Need States, Touchpoints und Customer Journey dieser speziellen Zielgruppe bei Getr\u00e4nkekategorien wie Bier, Softdrinks, Energy Drinks und Wasser \/ Near Water [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10,8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beteiligungsuntersuchung: DRINKS 2017 &#187; iconkids &amp; Youth<\/title>\n<meta name=\"description\" content=\"Beitr\u00e4ge \u00fcber Forschungsergebnisse, Studien und Fakten, die das Institut f\u00fcr Marktforschung in M\u00fcnchen in engen Dialog mit jungen Zielgruppen sammelt, analysiert und pr\u00e4sentiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iconkids.com\/blog\/beteiligungsuntersuchung-drinks-2017\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beteiligungsuntersuchung: DRINKS 2017 &#187; iconkids &amp; Youth\" \/>\n<meta property=\"og:description\" content=\"Beitr\u00e4ge \u00fcber Forschungsergebnisse, Studien und Fakten, die das Institut f\u00fcr Marktforschung in M\u00fcnchen in engen Dialog mit jungen Zielgruppen sammelt, analysiert und pr\u00e4sentiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iconkids.com\/blog\/beteiligungsuntersuchung-drinks-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"iconkids &amp; 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