{"id":1790,"date":"2014-02-22T14:48:55","date_gmt":"2014-02-22T13:48:55","guid":{"rendered":"https:\/\/www.iconkids.com\/?p=1790"},"modified":"2015-12-05T23:13:16","modified_gmt":"2015-12-05T22:13:16","slug":"keine-ist-fuer-alle-da-nationale-unterschiede-bestimmen-den-lizenz-markt","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/blog\/keine-ist-fuer-alle-da-nationale-unterschiede-bestimmen-den-lizenz-markt\/","title":{"rendered":"Keine ist f\u00fcr alle da – Nationale Unterschiede bestimmen den Lizenz-Markt"},"content":{"rendered":"

Im europ\u00e4ischen Kindermarkt schafft es kaum eine Lizenz in verschiedenen L\u00e4ndern und bei allen Zielgruppen gleich stark zu sein.<\/p>\n

Dies zeigen die Ergebnisse der aktuellen Welle des Kids License Monitors, einer Studie des M\u00fcnchner<\/A> Kinder- und Jugendforschungsinstituts iconkids & youth.<\/p>\n

Die Monster Uni von Disney kommt z. B. vordergr\u00fcndig in Deutschland, Frankreich (je 67 % appeal) und Gro\u00dfbritannien (73 %) recht \u00e4hnlich an.<\/p>\n

Doch w\u00e4hrend die Lizenz in UK „unisex“ ist (Jungen: 72 % \/ M\u00e4dchen 74 %), gef\u00e4llt sie in Deutschland Jungen klar besser (Jungen: 75 % \/ M\u00e4dchen 58 %), in Frankreich dagegen eher den M\u00e4dchen (Jungen: 65 % \/ M\u00e4dchen 70 %).<\/p>\n

>>Download PDF<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Im europ\u00e4ischen Kindermarkt schafft es kaum eine Lizenz in verschiedenen L\u00e4ndern und bei allen Zielgruppen gleich stark zu sein. Dies zeigen die Ergebnisse der aktuellen Welle des Kids License Monitors, einer Studie des M\u00fcnchner Kinder- und Jugendforschungsinstituts iconkids & youth. Die Monster Uni von Disney kommt z. B. vordergr\u00fcndig in Deutschland, Frankreich (je 67 % […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[8,9],"tags":[],"acf":[],"yoast_head":"\nKeine ist f\u00fcr alle da - 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