{"id":1742,"date":"2015-04-14T10:26:05","date_gmt":"2015-04-14T08:26:05","guid":{"rendered":"https:\/\/www.iconkids.com\/?p=1742"},"modified":"2022-12-18T10:46:20","modified_gmt":"2022-12-18T09:46:20","slug":"kids-license-monitor-ergebnisse-der-welle-i-2015-liegen-jetzt-vor","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/blog\/kids-license-monitor-ergebnisse-der-welle-i-2015-liegen-jetzt-vor\/","title":{"rendered":"Kids License Monitor \u2013 Ergebnisse der Welle I \/ 2015 liegen jetzt vor!"},"content":{"rendered":"<p><a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/04\/KLM_small.png\"><img decoding=\"async\" class=\"alignleft wp-image-1741 size-full\" src=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/04\/KLM_small.png\" alt=\"KLM_small\" width=\"240\" height=\"166\" \/><\/a>Sie ben\u00f6tigen aktuelle Daten zu Lizenzen im Kindermarkt? Dann ist der <strong>Kids License Monitor<\/strong> genau das richtige f\u00fcr Sie. Viertelj\u00e4hrlich wird eine wechselnde Mischung an Lizenzen bei 4- bis 12-J\u00e4hrigen in den europ\u00e4ischen Schl\u00fcsselm\u00e4rkten UK, Frankreich und Deutschland untersucht.<\/p>\n<p><strong>Welle I\/2015<\/strong> kann ab sofort <a title=\"Bestellung Studien\" href=\"https:\/\/www.iconkids.com\/spezial\/bestellung-studien\/\">bestellt<\/a> werden. Auch dieses Mal wurde wieder ein Mix aus Neuheiten und Klassikern untersucht \u2013 insgesamt <strong>72<\/strong> verschiedene Lizenzen. Welche dies in der aktuellen bzw. den vorherigen Wellen waren, finden Sie <a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/04\/Study-Description-Kids-License-Monitor-Wave-I-2015.pdf\" target=\"_blank\" rel=\"noopener\">hier<\/a>. Zus\u00e4tzlich werden auch ungest\u00fctzt die Lizenz-Favoriten der Kinder im internationalen Vergleich erhoben.<\/p>\n<p>Ist Ihre Lizenz bisher nicht mit dabei?<br \/>\nDann <a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/04\/2015-Application-Form-Integration-of-License.docx\" target=\"_blank\" rel=\"noopener\">buchen<\/a> Sie diese doch f\u00fcr die n\u00e4chste Welle mit ein!<br \/>\nLIMA-Mitglieder erhalten 49 % Rabatt auf das Jahres-Abo mit vier Wellen oder 45 % Rabatt bei Bestellung einer einzelnen Welle.<\/p>\n<p>Die Eckdaten:<\/p>\n<ul>\n<li>Methode: Online-Studie<\/li>\n<li>Stichprobe: n = 1.200 Kinder im Alter von 4 bis 12 Jahren (n = 400 pro Land)<\/li>\n<li>Feldzeit: 6. bis 18. Februar 2015<\/li>\n<li>Auswahl der Lizenzen in Zusammenarbeit mit den f\u00fchrenden Lizenzfachmagazinen in Europa: Total Licensing (UK), Kazachok (F) und Licensing Press (D).<\/li>\n<li>Wechselndes Set an Lizenzen pro Welle<\/li>\n<li>Mischung nationaler und internationaler Lizenzen<\/li>\n<li>Abgefragt wird f\u00fcr jede Lizenz:\n<ul>\n<li>Bekanntheit, Gefallen und Besitz<\/li>\n<li>Marktpr\u00e4senz<\/li>\n<li>Markt Status \u2013 z. B. ist die Lizenz ein Top-Thema in der Peergroup?<\/li>\n<li>Category Fit: Stimmigkeit f\u00fcr In-home und \/ oder Out-of-home Produkte<\/li>\n<li>Marktdifferenzierung: Lizenzen mit hohem Potential, Cash Cows und Nischenlizenzen.<\/li>\n<\/ul>\n<\/li>\n<li>Lizenz-Favoriten (ungest\u00fctzt)<\/li>\n<\/ul>\n<p>Kontakt:<br \/>\nNilufar Amberger<br \/>\n<a href=\"mailto:n.amberger@iconkids.com\">n.amberger@iconkids.com<\/a><br \/>\nTel.: +49 (0) 89 &#8211; 544629-46<\/p>\n<p><a title=\"Bestellung Studien\" href=\"https:\/\/www.iconkids.com\/spezial\/bestellung-studien\/\">&gt;&gt; Bestellung Kids License Monitor<\/a><\/p>\n<p>Downloads:<br \/>\n<a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/04\/Study-Description-Kids-License-Monitor-Wave-I-2015.pdf\" target=\"_blank\" rel=\"noopener\">&gt;&gt; Studienbeschreibung (PDF)<\/a><br \/>\n<a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/04\/2015-Application-Form-Integration-of-License.docx\" target=\"_blank\" rel=\"noopener\">&gt;&gt;\u00a0Application Form Integration of a new License (DOCX)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sie ben\u00f6tigen aktuelle Daten zu Lizenzen im Kindermarkt? Dann ist der Kids License Monitor genau das richtige f\u00fcr Sie. Viertelj\u00e4hrlich wird eine wechselnde Mischung an Lizenzen bei 4- bis 12-J\u00e4hrigen in den europ\u00e4ischen Schl\u00fcsselm\u00e4rkten UK, Frankreich und Deutschland untersucht. Welle I\/2015 kann ab sofort bestellt werden. Auch dieses Mal wurde wieder ein Mix aus Neuheiten [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[10,8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kids License Monitor \u2013 Ergebnisse der Welle I \/ 2015 liegen jetzt vor! 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