{"id":69,"date":"2014-11-20T14:39:04","date_gmt":"2014-11-20T13:39:04","guid":{"rendered":"https:\/\/www.iconkids.com\/?page_id=69"},"modified":"2022-12-19T06:29:41","modified_gmt":"2022-12-19T05:29:41","slug":"medienforschung","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/forschung\/themen\/medienforschung\/","title":{"rendered":"Medienforschung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"69\" class=\"elementor elementor-69\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da45bf2 e-flex e-con-boxed e-con e-parent\" data-id=\"da45bf2\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c3b204 e-con-full e-flex e-con e-child\" data-id=\"6c3b204\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div 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class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/forschung\/themen\/sozialforschung\/\" itemprop=\"url\" class = \"uael-menu-item\">Sozialforschung<\/a><\/li>\n<li id=\"menu-item-3872\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/forschung\/themen\/international\/\" itemprop=\"url\" class = \"uael-menu-item\">International<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6100de3 e-con-full e-flex e-con e-child\" data-id=\"6100de3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8622ec0 e-con-full e-flex e-con e-child\" data-id=\"8622ec0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6c6726 elementor-widget 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300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dcaa19 e-con-full e-flex e-con e-child\" data-id=\"9dcaa19\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-433e501 elementor-widget elementor-widget-heading\" data-id=\"433e501\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Themen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46ac1d3 e-con-full e-flex e-con e-child\" data-id=\"46ac1d3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eddb17d elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading\" data-id=\"eddb17d\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"theme-page-title.default\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-853a3e5 elementor-widget elementor-widget-text-editor\" data-id=\"853a3e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Wir f\u00fchren qualitative und quantitative Studien zu Nutzung, Bewertung, Images, Funktionen und Wirkung von Medien aller Art durch.<\/p><h3>Analysiert werden z.B.:<\/h3><p><strong>Fernsehsender<\/strong><br \/>Senderimages, Trailer, On-Air-Promotions, Sendeschemata, Logos \u2026<\/p><p><strong>Fernsehsendungen<\/strong><br \/>Format-Tests, Zielgruppenanalysen, Moderatoren-Tests, Animatic-Tests, Sender-Stimmigkeit, Werbung, \u2026<\/p><p><strong>Kinofilme<\/strong><br \/>Zielgruppenanalysen, Animatic-Tests, Werbung, Titel-Tests \u2026<\/p><p><strong>Zeitschriften und Comics<\/strong><br \/>Gestaltungsanalysen, Beurteilung der Inhalte, Zielgruppenanalysen, Preis-Akzeptanz, Analyse von Free Gifts \/ Extras \u2026<\/p><p><strong>Websites, Apps, Games<\/strong><br \/>Gestaltungsanalysen, Usability-Tests, Beurteilung der Inhalte, Zielgruppenanalysen, Preis-Akzeptanz \u2026<\/p><p><strong>DVDs, Blurays, H\u00f6rspiele<\/strong><br \/>Covertests, Bundles, Promotions, Preisakzeptanz \u2026<\/p><p><strong>B\u00fccher<\/strong><br \/>Zielgruppenanalysen, Cover-Tests, Werbung, Titel-Tests \u2026<\/p><p>Sie m\u00f6chten mehr erfahren oder w\u00fcnschen ein konkretes Angebot?<\/p><p>Kontakt unter <a href=\"mailto:info@iconkids.com?subject=Medienforschung\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Konsumforschung Medienforschung Sozialforschung International Wir f\u00fchren qualitative und quantitative Studien zu Nutzung, Bewertung, Images, Funktionen und Wirkung von Medien aller Art durch. Analysiert werden z.B.: FernsehsenderSenderimages, Trailer, On-Air-Promotions, Sendeschemata, Logos \u2026 FernsehsendungenFormat-Tests, Zielgruppenanalysen, Moderatoren-Tests, Animatic-Tests, Sender-Stimmigkeit, Werbung, \u2026 KinofilmeZielgruppenanalysen, Animatic-Tests, Werbung, Titel-Tests \u2026 Zeitschriften und ComicsGestaltungsanalysen, Beurteilung der Inhalte, Zielgruppenanalysen, Preis-Akzeptanz, Analyse von Free Gifts [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1354,"parent":25,"menu_order":22,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medienforschung<\/title>\n<meta name=\"description\" content=\"Die Nutzung, Bewertung, Funktion und Wirkung von Medien aller Art werden durch qualitative und quantitative Studien die Grundlage der Medienforschung\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iconkids.com\/forschung\/themen\/medienforschung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medienforschung\" \/>\n<meta property=\"og:description\" content=\"Die Nutzung, Bewertung, Funktion und Wirkung von Medien aller Art werden durch qualitative und quantitative Studien die Grundlage der Medienforschung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iconkids.com\/forschung\/themen\/medienforschung\/\" \/>\n<meta property=\"og:site_name\" content=\"iconkids &amp; 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