{"id":65,"date":"2014-11-20T14:38:17","date_gmt":"2014-11-20T13:38:17","guid":{"rendered":"https:\/\/www.iconkids.com\/?page_id=65"},"modified":"2022-12-19T06:15:14","modified_gmt":"2022-12-19T05:15:14","slug":"standardisierte-tools","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/forschung\/methoden\/standardisierte-tools\/","title":{"rendered":"Standardisierte Tools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"65\" class=\"elementor elementor-65\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcdb821 e-flex e-con-boxed e-con e-parent\" data-id=\"fcdb821\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-870e00f e-con-full e-flex e-con e-child\" data-id=\"870e00f\" data-element_type=\"container\" 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uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/forschung\/methoden\/standardisierte-tools\/\" itemprop=\"url\" class = \"uael-menu-item\">Standardisierte Tools<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2710c21 e-con-full e-flex e-con e-child\" data-id=\"2710c21\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ed7ed0e e-con-full e-flex e-con e-child\" data-id=\"ed7ed0e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fc28606 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"fc28606\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"170\" src=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/Standardisierte-Tools_Kapitelseiten-727x170.png\" class=\"attachment-full size-full wp-image-1407\" alt=\"\" srcset=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/Standardisierte-Tools_Kapitelseiten-727x170.png 727w, https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/Standardisierte-Tools_Kapitelseiten-727x170-300x70.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3d805a e-con-full e-flex e-con e-child\" data-id=\"c3d805a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c16d0c elementor-widget elementor-widget-heading\" data-id=\"5c16d0c\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Methoden<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-352d735 e-con-full e-flex e-con e-child\" data-id=\"352d735\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8dbac elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading\" data-id=\"0c8dbac\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"theme-page-title.default\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88f3b56 elementor-widget elementor-widget-text-editor\" data-id=\"88f3b56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>F\u00fcr h\u00e4ufig wiederkehrende Fragestellungen hat iconkids &amp; youth spezielle, standardisierte Testverfahren f\u00fcr den Kinder- und Jugendmarkt entwickelt.<\/p><h3>Die Vorteile:<\/h3><p><strong>Benchmark-orientierte Messung:<\/strong> Der Vergleich mit der iconkids &amp; youth -Datenbank zeigt St\u00e4rken und Schw\u00e4chen neuer Konzepte im Konkurrenzumfeld.<\/p><p><strong>International einsetzbare Methodik:<\/strong> Die Fokussierung auf relevante Kerndimensionen erm\u00f6glicht eine vergleichbare Durchf\u00fchrung in allen mitteleurop\u00e4ischen L\u00e4ndern und Nordamerika.<\/p><h3>Die Tools:<\/h3><p><strong>Lizenzstudie BrandTrends in Kooperation mit KidzGlobal (0 bis 25 Jahre)<\/strong><\/p><p>Bietet:<\/p><ul><li>Alle relevanten Lizenz-Brands in einer Studie \u2013 neben den Top 30 auch aktuelle New Entries und Potential-Themen.<\/li><li>Einbeziehung nicht nur globaler, sondern auch nationaler Lizenzen<\/li><li>M\u00f6glichkeit zur Einbuchung eigener Lizenz-Brands f\u00fcr die Abfrage in der Studie<\/li><li>Gro\u00dfe Variabilit\u00e4t bei der Auswahl der relevanten Zielgruppe zwischen 0 und 25 Jahren \u2013 Kunden k\u00f6nnen aus 5 Altersgruppen die jeweils passende(n) ausw\u00e4hlen<\/li><li>Hohe Prognosequalit\u00e4t durch Abfrage aller relevanten KPIs und indexbasierter Kennzahlen<\/li><li>Vergleichbare Daten f\u00fcr bis zu 42 L\u00e4nder<\/li><li>Gro\u00dfe Aktualit\u00e4t durch vier Befragungswellen im Jahr<\/li><\/ul><p>\u00bb<a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2019\/09\/BrandTrends-Pr\u00e4sentation-09-2019-1.pdf\">Download BrandTrends Pr\u00e4sentation<\/a><\/p><p><strong>Werbemitteltest Ad-Check<\/strong><span style=\"font-size: 12pt;\">\u00ae<\/span><\/p><p>Misst die Durchsetzungsf\u00e4higkeit von Werbemitteln im Wettbewerberumfeld, Kommunikationsleistung,\u00a0Impact und gibt konkrete Optimierungshinweise. Jetzt neu mit Echtzeit-Check!<br \/>\u00bb<a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2019\/05\/Ad-Check-Flyer-2019.pdf\">Download Flyer Ad-Check<\/a><\/p><p>Sie m\u00f6chten mehr erfahren oder w\u00fcnschen ein konkretes Angebot?<\/p><p>Kontakt unter <a href=\"mailto:info@iconkids.com?subject=Standadisierte Tools\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qualitative Forschung Ethnografische Forschung Quantitative Forschung Mehrthemenumfragen Online-Forschung Standardisierte Tools F\u00fcr h\u00e4ufig wiederkehrende Fragestellungen hat iconkids &amp; youth spezielle, standardisierte Testverfahren f\u00fcr den Kinder- und Jugendmarkt entwickelt. Die Vorteile: Benchmark-orientierte Messung: Der Vergleich mit der iconkids &amp; youth -Datenbank zeigt St\u00e4rken und Schw\u00e4chen neuer Konzepte im Konkurrenzumfeld. International einsetzbare Methodik: Die Fokussierung auf relevante Kerndimensionen [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1407,"parent":23,"menu_order":26,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Standardisierte Tools<\/title>\n<meta name=\"description\" content=\"iconkids &amp; 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