{"id":59,"date":"2014-11-20T14:37:10","date_gmt":"2014-11-20T13:37:10","guid":{"rendered":"https:\/\/www.iconkids.com\/?page_id=59"},"modified":"2022-12-19T06:14:10","modified_gmt":"2022-12-19T05:14:10","slug":"quantitative-forschung","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/forschung\/methoden\/quantitative-forschung\/","title":{"rendered":"Quantitative Forschung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"59\" class=\"elementor elementor-59\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46bf972 e-flex e-con-boxed e-con e-parent\" data-id=\"46bf972\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b2b7809 e-con-full e-flex e-con e-child\" data-id=\"b2b7809\" data-element_type=\"container\" 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a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"170\" src=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/qualitative-Forschung_Kapitelseiten-727x170.png\" class=\"attachment-full size-full wp-image-1359\" alt=\"\" srcset=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/qualitative-Forschung_Kapitelseiten-727x170.png 727w, https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/qualitative-Forschung_Kapitelseiten-727x170-300x70.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76d810d e-con-full e-flex e-con e-child\" data-id=\"76d810d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40865ef elementor-widget elementor-widget-heading\" data-id=\"40865ef\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Methoden<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2409d02 e-con-full e-flex e-con e-child\" data-id=\"2409d02\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-989361f elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading\" data-id=\"989361f\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"theme-page-title.default\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac31b62 elementor-widget elementor-widget-text-editor\" data-id=\"ac31b62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Manchmal braucht es die Sicherheit der gro\u00dfen Stichprobe, um die richtige Entscheidung f\u00e4llen zu k\u00f6nnen.<\/p><h3><strong>iconkids &amp; youth bietet hierf\u00fcr unterschiedliche Methoden an.<\/strong><\/h3><ul><li><strong>Face-to-face Repr\u00e4sentativ-Befragungen:<\/strong> Der Gold-Standard in Bezug auf die Ergebnisqualit\u00e4t, aber sehr zeitaufw\u00e4ndig und teuer.<\/li><li><strong>Teststudio-Befragungen:<\/strong> Schnell und effizient, wenn Vorlagen real gezeigt werden m\u00fcssen oder Vertraulichkeit ein gro\u00dfes Thema ist<\/li><li><strong>Online-Befragungen:<\/strong> Die schnellste und g\u00fcnstigste Variante, aber mit Einschr\u00e4nkungen bei der Repr\u00e4sentativit\u00e4t der Ergebnisse und nicht zu empfehlen bei Projekten, bei denen Confidentiality sehr wichtig ist.<\/li><li><strong>Telefonbefragungen:<\/strong> Im Kinder- und Jugendmarkt aufgrund der geringen Inzidenz in den Haushalten nur zu empfehlen, wenn Adresslisten vorliegen.<\/li><\/ul><p>F\u00fcr face-to-face Befragungen hat iconkids &amp; youth zusammen mit der Kr\u00e4mer Marktforschung einen jugendlichen Interviewerstab aufgebaut, der exklusiv nur von iconkids &amp; youth eingesetzt wird.<\/p><p>Die Schulung und Pflege dieses Interviewerstabes liegt ma\u00dfgeblich in den H\u00e4nden von iconkids &amp; youth. Dieses Jugendfeld ist bundesweit auf Basis aktueller, repr\u00e4sentativer Sample points (BIK-Stichproben) verteilt.<\/p><p>Sie m\u00f6chten mehr erfahren oder w\u00fcnschen ein konkretes Angebot?<\/p><p>Kontakt unter <a href=\"mailto:info@iconkids.com?subject=Quantitative Forschung\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qualitative Forschung Ethnografische Forschung Quantitative Forschung Mehrthemenumfragen Online-Forschung Standardisierte Tools Manchmal braucht es die Sicherheit der gro\u00dfen Stichprobe, um die richtige Entscheidung f\u00e4llen zu k\u00f6nnen. iconkids &amp; youth bietet hierf\u00fcr unterschiedliche Methoden an. Face-to-face Repr\u00e4sentativ-Befragungen: Der Gold-Standard in Bezug auf die Ergebnisqualit\u00e4t, aber sehr zeitaufw\u00e4ndig und teuer. Teststudio-Befragungen: Schnell und effizient, wenn Vorlagen real gezeigt [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1359,"parent":23,"menu_order":23,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quantitative Forschung<\/title>\n<meta name=\"description\" content=\"Um in Marktforschungsprojekten eine Entscheidung f\u00e4llen zu k\u00f6nnen, erfordert das manchmal eine gro\u00dfe Stichprobe. 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