{"id":201,"date":"2015-02-06T12:57:05","date_gmt":"2015-02-06T11:57:05","guid":{"rendered":"https:\/\/www.iconkids.com\/?page_id=201"},"modified":"2022-12-19T06:13:35","modified_gmt":"2022-12-19T05:13:35","slug":"etnografische-forschung","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/forschung\/methoden\/etnografische-forschung\/","title":{"rendered":"Ethnografische Forschung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"201\" class=\"elementor elementor-201\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86dded8 e-flex e-con-boxed e-con e-parent\" data-id=\"86dded8\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6866f2b e-con-full e-flex e-con e-child\" data-id=\"6866f2b\" data-element_type=\"container\" 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a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"170\" src=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/etnografische-Forschung_Kapitelseiten-727x170.png\" class=\"attachment-full size-full wp-image-1345\" alt=\"\" srcset=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/etnografische-Forschung_Kapitelseiten-727x170.png 727w, https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/etnografische-Forschung_Kapitelseiten-727x170-300x70.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4eb2a36 e-con-full e-flex e-con e-child\" data-id=\"4eb2a36\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c32af7c elementor-widget elementor-widget-heading\" data-id=\"c32af7c\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Methoden<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f47892f e-con-full e-flex e-con e-child\" data-id=\"f47892f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da7251d elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading\" data-id=\"da7251d\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"theme-page-title.default\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c48f76 elementor-widget elementor-widget-text-editor\" data-id=\"9c48f76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Je mehr Daten zur Verf\u00fcgung stehen, desto wichtiger wird es, den Menschen hinter den Daten zu sehen.<\/p><h3><strong>Mit ethnografisch angelegten Forschungsprojekten liefern wir das Fundament f\u00fcr die Entwicklung nachhaltiger Marktstrategien.<\/strong><\/h3><ul><li>In-home Interviews<\/li><li>Teilnehmende (Video-) Beobachtung und Begleitung in typischen Lebenssituationen<br \/>(z.B. Spielen, Mediennutzung &#8230;)<\/li><li>Shop-along-Interviews am POS<\/li><li>Tagebuch-Studien<\/li><li>Foto- und Videotageb\u00fccher<\/li><li>Online- oder Blog-Tageb\u00fccher<\/li><li>Einsatz von Tablets und Smartphones<\/li><\/ul><p>Sie m\u00f6chten mehr erfahren oder w\u00fcnschen ein konkretes Angebot?<\/p><p>Kontakt unter <a href=\"mailto:info@iconkids.com?subject=Ethnografische Forschung\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qualitative Forschung Ethnografische Forschung Quantitative Forschung Mehrthemenumfragen Online-Forschung Standardisierte Tools Je mehr Daten zur Verf\u00fcgung stehen, desto wichtiger wird es, den Menschen hinter den Daten zu sehen. Mit ethnografisch angelegten Forschungsprojekten liefern wir das Fundament f\u00fcr die Entwicklung nachhaltiger Marktstrategien. In-home Interviews Teilnehmende (Video-) Beobachtung und Begleitung in typischen Lebenssituationen(z.B. Spielen, Mediennutzung &#8230;) Shop-along-Interviews am [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1345,"parent":23,"menu_order":22,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ethnografische Forschung<\/title>\n<meta name=\"description\" content=\"Durch ethnografische Forschung liefern wir das Fundament f\u00fcr die Entwicklung nachhaltiger Marktstrategien. 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