{"id":15,"date":"2014-11-17T14:47:08","date_gmt":"2014-11-17T12:47:08","guid":{"rendered":"https:\/\/www.iconkids.com\/?page_id=15"},"modified":"2022-12-19T06:08:46","modified_gmt":"2022-12-19T05:08:46","slug":"fakten","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/institut\/fakten\/","title":{"rendered":"Fakten"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15\" class=\"elementor elementor-15\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d42df99 e-flex e-con-boxed e-con e-parent\" data-id=\"d42df99\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa90661 e-con-full e-flex e-con e-child\" data-id=\"aa90661\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68aeb02 elementor-hidden-mobile elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-global elementor-global-3942 elementor-widget-search-form\" data-id=\"68aeb02\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.iconkids.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/www.iconkids.com\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-68aeb02\">Suche<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-68aeb02\" placeholder=\"Suche\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Suche\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-font-icon-svg-container\"><svg class=\"fa fa-search e-font-icon-svg e-fas-search\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z\"><\/path><\/svg><\/div>\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Suche<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f6a8a4 e-con-full e-flex e-con e-child\" data-id=\"7f6a8a4\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d13fa29 e-con-full e-flex e-con e-child\" data-id=\"d13fa29\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-facfe8a elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"facfe8a\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"170\" src=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/Fakten_Kapitelseiten-727x170.png\" class=\"attachment-full size-full wp-image-1347\" alt=\"\" srcset=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/Fakten_Kapitelseiten-727x170.png 727w, https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/03\/Fakten_Kapitelseiten-727x170-300x70.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7259ceb e-con-full e-flex e-con e-child\" data-id=\"7259ceb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efdd8ec elementor-widget elementor-widget-heading\" data-id=\"efdd8ec\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Institut<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea8dedb e-con-full e-flex e-con e-child\" data-id=\"ea8dedb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15a0017 elementor-widget elementor-widget-theme-page-title elementor-page-title elementor-widget-heading\" data-id=\"15a0017\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"theme-page-title.default\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff70ec0 elementor-widget elementor-widget-text-editor\" data-id=\"ff70ec0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>iconkids &amp; youth wurde 1996 von einem Team erfahrener Kinder- und Jugendforscher gegr\u00fcndet. Seitdem hat sich das Institut zum gr\u00f6\u00dften deutschen Spezialinstitut f\u00fcr junge Zielgruppen, f\u00fcr Marktforschung bei Kindern, Jugendlichen und\u00a0jungen Erwachsenen, entwickelt.<\/p><p>11\u00a0<a title=\"Team\" href=\"https:\/\/www.iconkids.com\/institut\/team\/\">Mitarbeiter<\/a>\u00a0f\u00fchren jedes Jahr ca. 150 Markt- und Meinungsforschungsstudien durch und stehen im st\u00e4ndigen, intensiven Dialog mit <a title=\"Zielgruppen\" href=\"https:\/\/www.iconkids.com\/forschung\/zielgruppen\/\">jungen Menschen unter 30 Jahren und ihren Bezugsgruppen<\/a>.<\/p><p>Das einzigartige Zielgruppenwissen, das sich dabei angesammelt hat, bildet die Grundlage f\u00fcr unsere Analysen: Wir ber\u00fccksichtigen nicht nur die unmittelbare Reaktion, sondern immer auch die Denkweise, Lebenswelt und Motive der Befragten. Erst das Zusammenspiel aus konkreten Ergebnissen und Hintergrundwissen macht die Reaktionen der jungen Zielgruppen verstehbar und f\u00fchrt zu sinnvollen Empfehlungen.<\/p><p>Wir bringen unser Wissen aber nicht nur in Forschungsprojekte ein, sondern auch in fundierte Beratung z.B. im Rahmen von Workshops oder anl\u00e4sslich unseres einmal j\u00e4hrlich stattfindenden <a title=\"Kongresse\" href=\"https:\/\/www.iconkids.com\/beratung\/kongress\/\">Kongress<\/a>.<\/p><p>Aus der st\u00e4ndigen Anpassung an sich wandelnde Lebenswelten ist zudem ein umfangreicher Fundus an <a title=\"Methoden\" href=\"https:\/\/www.iconkids.com\/forschung\/methoden\/\">Methoden und Befragungstechniken<\/a>\u00a0entstanden, die uns erlauben, f\u00fcr jede Fragestellung die bestm\u00f6gliche Umsetzung zu finden.<\/p><p>Wir f\u00fchren Marktforschungsprojekte in <a title=\"International\" href=\"https:\/\/www.iconkids.com\/forschung\/themen\/international\/\">allen europ\u00e4ischen L\u00e4ndern durch sowie in Nordamerika, Nahost und Fernost<\/a>. Internationale Studien werden mit im Jugendmarkt erfahrenen nationalen Partnerinstituten durchgef\u00fchrt, mit denen zum Teil langj\u00e4hrige Kooperationen bestehen. Das Team von iconkids &amp; youth \u00fcbernimmt dabei die Koordination und Berichtlegung der Projekte.<\/p><p>iconkids &amp; youth ist assoziiert mit der icon added value GmbH, N\u00fcrnberg.<\/p><p>Sie m\u00f6chten mehr \u00fcber uns erfahren? Kontakt unter <a href=\"mailto:info@iconkids.com?subject=Informationen \u00fcber iconkids %26 youth\" target=\"_blank\" rel=\"noopener noreferrer\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>iconkids &amp; youth wurde 1996 von einem Team erfahrener Kinder- und Jugendforscher gegr\u00fcndet. Seitdem hat sich das Institut zum gr\u00f6\u00dften deutschen Spezialinstitut f\u00fcr junge Zielgruppen, f\u00fcr Marktforschung bei Kindern, Jugendlichen und\u00a0jungen Erwachsenen, entwickelt. 11\u00a0Mitarbeiter\u00a0f\u00fchren jedes Jahr ca. 150 Markt- und Meinungsforschungsstudien durch und stehen im st\u00e4ndigen, intensiven Dialog mit jungen Menschen unter 30 Jahren und [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1347,"parent":7,"menu_order":11,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marktforschungsinstitut in M\u00fcnchen &#187; 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