{"id":2147,"date":"2018-04-06T09:50:56","date_gmt":"2018-04-06T07:50:56","guid":{"rendered":"https:\/\/www.iconkids.com\/en\/?p=2147"},"modified":"2022-12-18T10:58:59","modified_gmt":"2022-12-18T09:58:59","slug":"kids-license-monitor-this-is-only-for-girls","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-this-is-only-for-girls\/","title":{"rendered":"Kids License Monitor: \u201eThis is only for girls\u201c"},"content":{"rendered":"

The principles of the children\u2019s market also apply to the specific children\u2019s licensing market: The major topics in the market are either classical unisex topics or mainly addressing boys. A topic clearly addressing girls is much more unlikely to make it into the top 10 of the children\u2019s hype licenses. This is once again shown by the results of the current wave of the Kids License Monitor conducted in Germany, France and the UK among kids aged 4 to 12 by iconkids & youth.<\/p>\n

>> Press release Kids License Monitor (PDF)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The principles of the children\u2019s market also apply to the specific children\u2019s licensing market: The major topics in the market are either classical unisex topics or mainly addressing boys. A topic clearly addressing girls is much more unlikely to make it into the top 10 of the children\u2019s hype licenses. This is once again shown […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16,3],"tags":[],"class_list":["post-2147","post","type-post","status-publish","format-standard","hentry","category-pressemitteilungen","category-pressenews"],"acf":[],"yoast_head":"\nKids License Monitor: \u201eThis is only for girls\u201c<\/title>\n<meta name=\"description\" content=\"Contributions on research results, studies and facts that the Institute for Market Research in Munich gathers in close dialogue with young target groups are analyzed and presented.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-this-is-only-for-girls\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kids License Monitor: \u201eThis is only for girls\u201c\" \/>\n<meta property=\"og:description\" content=\"Contributions on research results, studies and facts that the Institute for Market Research in Munich gathers in close dialogue with young target groups are analyzed and presented.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-this-is-only-for-girls\/\" \/>\n<meta property=\"og:site_name\" content=\"iconkids & youth - 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