{"id":2051,"date":"2017-03-28T11:35:41","date_gmt":"2017-03-28T09:35:41","guid":{"rendered":"https:\/\/www.iconkids.com\/en\/?p=2051"},"modified":"2021-08-12T10:10:59","modified_gmt":"2021-08-12T08:10:59","slug":"kids-license-monitor-the-results-of-the-wave-i-2017-are-now-available","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-the-results-of-the-wave-i-2017-are-now-available\/","title":{"rendered":"Kids License Monitor \u2013 the results of the wave I \/ 2017 are now available!"},"content":{"rendered":"<p>You want up-to-date data of children\u2019s licenses? In this case the <strong><em>Kids License Monitor<\/em><\/strong> is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany.<\/p>\n<p><strong>Wave I\/2017 can be <\/strong><a href=\"https:\/\/www.iconkids.com\/en\/orders\/order-studies\/\"><strong>ordered<\/strong><\/a><strong> as of now. <\/strong><br \/>\nOnce again, a mix of new entries as well as classic licenses has been included \u2013 this time 71 different licenses. See <a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2017\/01\/Study-Description-Kids-License-Monitor-Wave-IV-2016.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>here<\/strong><\/a> which licenses were covered in the current and the previous waves. Additionally the children\u2019s favorite licenses were surveyed unprompted. Each wave offers a complete overview of the top licenses in the markets. These data are based on the results of the Kids License Monitors\u2019 past three waves.<\/p>\n<p><strong>Your license has not been part of the study? <\/strong><br \/>\nThen have it <a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2017\/03\/2017-Application-Form-Integration-of-License.docx\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>integrated<\/strong><\/a> into the following wave.<\/p>\n<p><strong>LIMA-Members<\/strong> are entitled to a 49 % discount on a yearly subscription and a 45 % discount on each single wave of the Kids License Monitor.<\/p>\n<p>Study details of the <em>Kids License Monitor<\/em>:<\/p>\n<ul>\n<li>Methodology: Online Study<\/li>\n<li>Sample size: n = 1200 children aged 4 to 12 years<br \/>\n(n = 400 per country)<\/li>\n<li>Fieldtime: <strong>February<em>, 10<sup>th<\/sup> to 17<sup>th<\/sup>\u00a02017<\/em><\/strong><\/li>\n<li>Selection of licenses by the editors of the leading licensing magazines in Europe:\u00a0Total Licensing (UK), Kazachok (F), and Licensing Press (GER).<\/li>\n<li>Alternating set of licenses in each wave<\/li>\n<li>Mix of national and international licenses<\/li>\n<li>Covered variables for each included license:\n<ul>\n<li>Basic indicators such as awareness, appeal, and ownership<\/li>\n<li>Visibility and ownership of products<\/li>\n<li>Market status: diagnostic information such as the license&#8217;s hype value<\/li>\n<li>Category fit: Suitability for in-home and<br \/>\nout-of-home products<\/li>\n<li>Market segmentation: High potential licenses,<br \/>\ncash cows and niche licenses.<\/li>\n<li>Favorite licenses (unprompted)<\/li>\n<li>NEW: The graphic display of the top 10 results refer to all licences covered in the Kids License Monitor during the past 6 months<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Contact: <strong><u><a href=\"mailto:s.schwarzer@iconkids.com\">Sonja Schwarzer<\/a><\/u><\/strong><\/p>\n<p><a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2017\/03\/Study-Description-Kids-License-Monitor-Wave-I-2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">&gt; &gt; Download Study Description\u00a0(PDF)<\/a><u><br \/>\n<\/u><a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2017\/03\/2017-Application-Form-Integration-of-License.docx\" target=\"_blank\" rel=\"noopener noreferrer\">&gt; &gt; Download Appli. Form Integr. of License (DOCX)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want up-to-date data of children\u2019s licenses? In this case the Kids License Monitor is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany. Wave I\/2017 can be ordered as of now. Once again, a mix of new entries [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5,3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kids License Monitor \u2013 the results of the wave I \/ 2017 are now available!<\/title>\n<meta name=\"description\" content=\"Contributions on research results, studies and facts that the Institute for Market Research in Munich gathers in close dialogue with young target groups are analyzed and presented.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-the-results-of-the-wave-i-2017-are-now-available\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kids License Monitor \u2013 the results of the wave I \/ 2017 are now available!\" \/>\n<meta property=\"og:description\" content=\"Contributions on research results, studies and facts that the Institute for Market Research in Munich gathers in close dialogue with young target groups are analyzed and presented.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-the-results-of-the-wave-i-2017-are-now-available\/\" \/>\n<meta property=\"og:site_name\" content=\"iconkids &amp; youth - 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