{"id":1948,"date":"2015-12-18T20:00:06","date_gmt":"2015-12-18T19:00:06","guid":{"rendered":"https:\/\/www.iconkids.com\/en\/?p=1948"},"modified":"2021-08-12T10:12:43","modified_gmt":"2021-08-12T08:12:43","slug":"kids-license-monitor-the-results-of-the-wave-iv-2015-are-now-available","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-the-results-of-the-wave-iv-2015-are-now-available\/","title":{"rendered":"Kids License Monitor \u2013 the results of the wave IV \/ 2015 are now available!"},"content":{"rendered":"<p>You want up-to-date data of children\u2019s licenses? In this case the <strong>Kids License Monitor<\/strong> is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany.<\/p>\n<p>Wave IV\/2015 can be <a href=\"https:\/\/www.iconkids.com\/en\/orders\/order-studies\/\">ordered<\/a> as of now. Once again, a mix of new entries as well as classic licenses has been included \u2013 this time 70 different licenses. See here which licenses were covered in the current and the previous waves. Additionally the children\u2019s favorite licenses were surveyed unprompted.<\/p>\n<p><strong>Your license has not been part of the study?<\/strong><br \/>\nThen have it <a href=\"\/wp-content\/uploads\/2015\/04\/2015-Application-Form-Integration-of-License.docx\" target=\"_blank\" rel=\"noopener\">integrated<\/a> into the following wave.<br \/>\n<strong>LIMA-Members<\/strong> are entitled to a 49 % discount on a yearly subscription and a 45 % discount on each single wave of the Kids License Monitor.<\/p>\n<p><strong>Study details of the Kids License Monitor:<\/strong><\/p>\n<ul>\n<li>Methodology: Online Study<\/li>\n<li>Sample size: n = 1200 children aged 4 to 12 years\u00a0(n = 400 per country)<\/li>\n<li>Fieldtime: October, 26th to November, 2nd 2015<\/li>\n<li>Selection of licenses by the editors of the leading licensing magazines in Europe: Total Licensing (UK), Kazachok (F), and Licensing Press (GER).<\/li>\n<li>Alternating set of licenses in each wave\n<ul>\n<li>Mix of national and international licenses<\/li>\n<li>Covered variables for each included license:\u00a0Basic indicators such as awareness, appeal, and ownership<\/li>\n<li>Visibility and ownership of products<\/li>\n<li>Market status: diagnostic information such as the license&#8217;s hype value<\/li>\n<li>Category fit: Suitability for in-home and\u00a0out-of-home products<\/li>\n<li>Market segmentation: High potential licenses,\u00a0cash cows and niche licenses.<\/li>\n<li>Favorite licenses (unprompted)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a title=\"Order Studies\" href=\"https:\/\/www.iconkids.com\/en\/orders\/order-studies\/\">&gt;&gt; Order Kids License Monitor<\/a><\/p>\n<p>Downloads:<br \/>\n<a href=\"\/wp-content\/uploads\/2015\/12\/Study-Description-Kids-License-Monitor-Wave-IV-2015.pdf\" target=\"_blank\" rel=\"noopener\">&gt;&gt; Study Description\u00a0(PDF)<\/a><br \/>\n<a href=\"\/wp-content\/uploads\/2015\/04\/2015-Application-Form-Integration-of-License.docx\" target=\"_blank\" rel=\"noopener\">&gt;&gt;\u00a0Application Form Integration of a new License (DOCX)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want up-to-date data of children\u2019s licenses? In this case the Kids License Monitor is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany. Wave IV\/2015 can be ordered as of now. Once again, a mix of new entries [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[5,3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kids License Monitor \u2013 the results of the wave IV \/ 2015 are now available!<\/title>\n<meta name=\"description\" content=\"Contributions on research results, studies and facts that the Institute for Market Research in Munich gathers in close dialogue with young target groups are analyzed and presented.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-the-results-of-the-wave-iv-2015-are-now-available\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kids License Monitor \u2013 the results of the wave IV \/ 2015 are now available!\" \/>\n<meta property=\"og:description\" content=\"Contributions on research results, studies and facts that the Institute for Market Research in Munich gathers in close dialogue with young target groups are analyzed and presented.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-the-results-of-the-wave-iv-2015-are-now-available\/\" \/>\n<meta property=\"og:site_name\" content=\"iconkids &amp; youth - 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