{"id":1742,"date":"2015-04-14T10:26:05","date_gmt":"2015-04-14T08:26:05","guid":{"rendered":"https:\/\/www.iconkids.com\/?p=1742"},"modified":"2022-12-18T10:53:09","modified_gmt":"2022-12-18T09:53:09","slug":"kids-license-monitor-ergebnisse-der-welle-i-2015-liegen-jetzt-vor","status":"publish","type":"post","link":"https:\/\/www.iconkids.com\/en\/blog\/kids-license-monitor-ergebnisse-der-welle-i-2015-liegen-jetzt-vor\/","title":{"rendered":"Kids License Monitor \u2013 the results of the wave I \/ 2015 are now available!"},"content":{"rendered":"<p><a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/04\/KLM_small.png\"><img decoding=\"async\" class=\"alignleft wp-image-1741 size-full\" src=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2015\/04\/KLM_small.png\" alt=\"KLM_small\" width=\"240\" height=\"166\" \/><\/a><\/p>\n<p>You want up-to-date data of children\u2019s licenses? In this case the <strong><em>Kids License Monitor<\/em><\/strong> is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany.<\/p>\n<p><strong>Wave I\/2015 can be <\/strong><a href=\"https:\/\/www.iconkids.com\/en\/orders\/order-studies\/\"><strong>ordered<\/strong><\/a><strong> as of now. <\/strong><br \/>\nOnce again, a mix of new entries as well as classic licenses has been included \u2013 this time 72 different licenses. See <a href=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/06\/Study-Description-Kids-License-Monitor-Wave-I-2015.pdf\">here<\/a>\u00a0which licenses were covered in the current and the previous waves. Additionally the children\u2019s favorite licenses were surveyed unprompted.<\/p>\n<p><strong>Your license has not been part of the study? <\/strong><\/p>\n<p>Then have it <a href=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/06\/2015-Application-Form-Integration-of-License.docx\">integrated<\/a>\u00a0into the following wave.<\/p>\n<p><strong>LIMA-Members<\/strong> are entitled to a 49 % discount on a yearly subscription and a 45 % discount on each single wave of the Kids License Monitor.<\/p>\n<p>Study details of the <em>Kids License Monitor<\/em>:<\/p>\n<ul>\n<li>Methodology: Online Study<\/li>\n<li>Sample size: n = 1200 children aged 4 to 12 years<br \/>\n(n = 400 per country)<\/li>\n<li>Fieldtime: <strong><em>February, 6<sup>th<\/sup> to 18<sup>th<\/sup> 2015<\/em><\/strong><\/li>\n<li>Selection of licenses by the editors of the leading licensing magazines in Europe:\u00a0Total Licensing (UK), Kazachok (F), and Licensing Press (GER).<\/li>\n<li>Alternating set of licenses in each wave<\/li>\n<li>Mix of national and international licenses<\/li>\n<li>Covered variables for each included license:\n<ul>\n<li>Basic indicators such as awareness, appeal, and ownership<\/li>\n<li>Visibility and ownership of products<\/li>\n<li>Market status: diagnostic information such as the license&#8217;s hype value<\/li>\n<li>Category fit: Suitability for in-home and<br \/>\nout-of-home products<\/li>\n<li>Market segmentation: High potential licenses,<br \/>\ncash cows and niche licenses.<\/li>\n<\/ul>\n<\/li>\n<li>Favorite licenses (unprompted)<\/li>\n<\/ul>\n<p>Kontakt:<br \/>\nNilufar Amberger<br \/>\n<a href=\"mailto:n.amberger@iconkids.com\">n.amberger@iconkids.com<\/a><br \/>\nTel.: +49 (0) 89 &#8211; 544629-46<\/p>\n<p><a title=\"Bestellung Studien\" href=\"https:\/\/www.iconkids.com\/spezial\/bestellung-studien\/\">&gt;&gt; Order\u00a0Kids License Monitor<\/a><\/p>\n<p>Downloads:<br \/>\n<a href=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/06\/Study-Description-Kids-License-Monitor-Wave-I-2015.pdf\" target=\"_blank\" rel=\"noopener\">&gt;&gt; Study Description\u00a0(PDF)<\/a><br \/>\n<a href=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/06\/2015-Application-Form-Integration-of-License.docx\" target=\"_blank\" rel=\"noopener\">&gt;&gt;\u00a0Application Form Integration of a new License (DOCX)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want up-to-date data of children\u2019s licenses? In this case the Kids License Monitor is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany. Wave I\/2015 can be ordered as of now. Once again, a mix of new entries [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-1742","post","type-post","status-publish","format-standard","hentry","category-news","category-pressenews"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - 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