<\/a><\/p>\n

You want up-to-date data of children\u2019s licenses? In this case the Kids License Monitor<\/em><\/strong> is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany.<\/p>\n

Wave I\/2015 can be <\/strong>ordered<\/strong><\/a> as of now. <\/strong>
\nOnce again, a mix of new entries as well as classic licenses has been included \u2013 this time 72 different licenses. See here<\/a>\u00a0which licenses were covered in the current and the previous waves. Additionally the children\u2019s favorite licenses were surveyed unprompted.<\/p>\n

Your license has not been part of the study? <\/strong><\/p>\n

Then have it integrated<\/a>\u00a0into the following wave.<\/p>\n

LIMA-Members<\/strong> are entitled to a 49 % discount on a yearly subscription and a 45 % discount on each single wave of the Kids License Monitor.<\/p>\n

Study details of the Kids License Monitor<\/em>:<\/p>\n

\n
• Methodology: Online Study<\/li>\n
• Sample size: n = 1200 children aged 4 to 12 years
  \n(n = 400 per country)<\/li>\n
• Fieldtime: February, 6^{th<\/sup> to 18th<\/sup> 2015<\/em><\/strong><\/li>\n}
• Selection of licenses by the editors of the leading licensing magazines in Europe:\u00a0Total Licensing (UK), Kazachok (F), and Licensing Press (GER).<\/li>\n
• Alternating set of licenses in each wave<\/li>\n
• Mix of national and international licenses<\/li>\n
• Covered variables for each included license:\n
  \n
  • Basic indicators such as awareness, appeal, and ownership<\/li>\n
  • Visibility and ownership of products<\/li>\n
  • Market status: diagnostic information such as the license’s hype value<\/li>\n
  • Category fit: Suitability for in-home and
    \nout-of-home products<\/li>\n
  • Market segmentation: High potential licenses,
    \ncash cows and niche licenses.<\/li>\n<\/ul>\n<\/li>\n
  • Favorite licenses (unprompted)<\/li>\n<\/ul>\n

    Kontakt:
    \nNilufar Amberger
    \nn.amberger@iconkids.com<\/a>
    \nTel.: +49 (0) 89 – 544629-46<\/p>\n

    >> Order\u00a0Kids License Monitor<\/a><\/p>\n

    Downloads:
    \n>> Study Description\u00a0(PDF)<\/a>
    \n>>\u00a0Application Form Integration of a new License (DOCX)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    You want up-to-date data of children\u2019s licenses? In this case the Kids License Monitor is exactly what you need. Quarterly a varying set of licenses are assessed by 4- to 12-year-olds in the European key markets UK, France, and Germany. Wave I\/2015 can be ordered as of now. Once again, a mix of new entries […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,3],"tags":[],"class_list":["post-1742","post","type-post","status-publish","format-standard","hentry","category-news","category-pressenews"],"acf":[],"yoast_head":"\n