{"id":71,"date":"2015-05-20T13:39:53","date_gmt":"2015-05-20T11:39:53","guid":{"rendered":"https:\/\/www.iconkids.com\/en\/?page_id=71"},"modified":"2022-12-12T16:54:36","modified_gmt":"2022-12-12T15:54:36","slug":"media-research","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/en\/research\/topics\/media-research\/","title":{"rendered":"Media Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"71\" class=\"elementor elementor-71\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66fa164 e-flex e-con-boxed e-con e-parent\" data-id=\"66fa164\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-449dc0f e-con-full e-flex e-con e-parent\" data-id=\"449dc0f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 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for=\"elementor-search-form-d07517e\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-d07517e\" placeholder=\"Search\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Search<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2866e77 uael-nav-menu__align-justify uael-nav-menu__breakpoint-none uael-submenu-icon-arrow uael-link-redirect-child elementor-widget elementor-widget-uael-nav-menu\" data-id=\"2866e77\" data-element_type=\"widget\" data-widget_type=\"uael-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-nav-menu uael-layout-vertical uael-nav-menu-layout\" data-layout=\"vertical\">\n\t\t\t\t<div role=\"button\" class=\"uael-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Main Menu<\/span>\n\t\t\t\t\t<div class=\"uael-nav-menu-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<nav itemscope=\"itemscope\" itemtype=\"http:\/\/schema.org\/SiteNavigationElement\" class=\"uael-nav-menu__layout-vertical uael-nav-menu__submenu-arrow\" data-toggle-icon=\"\" data-close-icon=\"\" data-full-width=\"\"><ul id=\"menu-1-2866e77\" class=\"uael-nav-menu\"><li id=\"menu-item-2668\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/topics\/consumer-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Consumer Research<\/a><\/li>\n<li id=\"menu-item-2669\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/topics\/media-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Media Research<\/a><\/li>\n<li id=\"menu-item-2670\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/topics\/social-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Social Research<\/a><\/li>\n<li id=\"menu-item-2671\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/topics\/international-research\/\" itemprop=\"url\" class = \"uael-menu-item\">International Research<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3773dd9 e-con-full e-flex e-con e-parent\" data-id=\"3773dd9\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-f3c4fdd e-con-full e-flex e-con e-parent\" data-id=\"f3c4fdd\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d88c2 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"d3d88c2\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"170\" src=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/Medienforschung_Kapitelseiten-727x170-727x170.png\" class=\"attachment-full size-full wp-image-191\" alt=\"\" srcset=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/Medienforschung_Kapitelseiten-727x170-727x170.png 727w, https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/Medienforschung_Kapitelseiten-727x170-727x170-300x70.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e89f459 e-con-full e-flex e-con e-parent\" data-id=\"e89f459\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9af75f4 elementor-widget elementor-widget-heading\" data-id=\"9af75f4\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Topics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3b2572 e-con-full e-flex e-con e-parent\" data-id=\"e3b2572\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1487f3 elementor-widget elementor-widget-heading\" data-id=\"e1487f3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Media Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13758c2 elementor-widget elementor-widget-text-editor\" data-id=\"13758c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>We conduct qualitative and quantitative research projects on usage, evaluation, images, functions or impact of the media.<\/p><h3>Research objects are e.g.:<\/h3><p><strong>TV channels<\/strong><br \/>Sender images, trailers, on-air promotions, sending schemes, logos &#8230;<\/p><p><strong>TV broadcasts<\/strong><br \/>Format tests, target group analyses, moderator tests, animatic tests, fit for sender, advertising &#8230;<\/p><p><strong>Movies<\/strong><br \/>Target group analyses, animatic tests, advertising, title tests &#8230;<\/p><p><strong>Magazines and Comics<\/strong><br \/>Design analysis, evaluation of the contents, target group analyses, price acceptance, analysis of free gifts \/ extras &#8230;<\/p><p><strong>Websites, Apps, Games<\/strong><br \/>Design analyses, usability tests, evaluation of the contents, target group analyses, price acceptance &#8230;<\/p><p><strong>DVDs, Blurays, Audio Plays<\/strong><br \/>Cover tests, bundles, promotions, price acceptance &#8230;<\/p><p><strong>Books<\/strong><br \/>Target group analyses, cover tests, advertising, title tests &#8230;<\/p><p>Would you like to find out more or get a concrete offer?<\/p><p>Contact us at <a href=\"mailto:info@iconkids.com\" target=\"_blank\" rel=\"noopener noreferrer\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consumer Research Media Research Social Research International Research We conduct qualitative and quantitative research projects on usage, evaluation, images, functions or impact of the media. Research objects are e.g.: TV channelsSender images, trailers, on-air promotions, sending schemes, logos &#8230; TV broadcastsFormat tests, target group analyses, moderator tests, animatic tests, fit for sender, advertising &#8230; MoviesTarget [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":191,"parent":27,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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