{"id":67,"date":"2015-05-20T13:31:47","date_gmt":"2015-05-20T11:31:47","guid":{"rendered":"https:\/\/www.iconkids.com\/en\/?page_id=67"},"modified":"2022-12-12T15:46:41","modified_gmt":"2022-12-12T14:46:41","slug":"benchmark-oriented-tools","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/en\/research\/methods\/benchmark-oriented-tools\/","title":{"rendered":"Benchmark-oriented Tools"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"67\" class=\"elementor elementor-67\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-864d21c e-flex e-con-boxed e-con e-parent\" data-id=\"864d21c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-313543e e-con-full e-flex e-con e-parent\" data-id=\"313543e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f58d67 elementor-hidden-mobile elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-global elementor-global-2682 elementor-widget-search-form\" data-id=\"8f58d67\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/www.iconkids.com\/en\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-8f58d67\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-8f58d67\" placeholder=\"Search\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e2039 uael-nav-menu__align-justify uael-nav-menu__breakpoint-none uael-submenu-icon-arrow uael-link-redirect-child elementor-widget elementor-widget-uael-nav-menu\" data-id=\"76e2039\" data-element_type=\"widget\" data-widget_type=\"uael-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"uael-nav-menu uael-layout-vertical uael-nav-menu-layout\" data-layout=\"vertical\">\n\t\t\t\t<div role=\"button\" class=\"uael-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Main Menu<\/span>\n\t\t\t\t\t<div class=\"uael-nav-menu-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<nav itemscope=\"itemscope\" itemtype=\"http:\/\/schema.org\/SiteNavigationElement\" class=\"uael-nav-menu__layout-vertical uael-nav-menu__submenu-arrow\" data-toggle-icon=\"\" data-close-icon=\"\" data-full-width=\"\"><ul id=\"menu-1-76e2039\" class=\"uael-nav-menu\"><li id=\"menu-item-2662\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/\" class=\"uael-menu-item\">Qualitative Research<\/a><\/li>\n<li id=\"menu-item-2663\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/ethnographic-research\/\" class=\"uael-menu-item\">Ethnographic research<\/a><\/li>\n<li id=\"menu-item-2664\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/quantitative-research\/\" class=\"uael-menu-item\">Quantitative Research<\/a><\/li>\n<li id=\"menu-item-2665\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/multi-client-studies\/\" class=\"uael-menu-item\">Multi-Client Studies<\/a><\/li>\n<li id=\"menu-item-2666\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/online-research\/\" class=\"uael-menu-item\">Online-Research<\/a><\/li>\n<li id=\"menu-item-2667\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/benchmark-oriented-tools\/\" class=\"uael-menu-item\">Benchmark-oriented Tools<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e3287c e-con-full e-flex e-con e-parent\" data-id=\"1e3287c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c9edcb4 e-con-full e-flex e-con e-parent\" data-id=\"c9edcb4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15765f8 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"15765f8\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"170\" src=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/Standardisierte-Tools_Kapitelseiten-727x170-727x170.png\" class=\"attachment-full size-full wp-image-175\" alt=\"\" srcset=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/Standardisierte-Tools_Kapitelseiten-727x170-727x170.png 727w, https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/Standardisierte-Tools_Kapitelseiten-727x170-727x170-300x70.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4128d13 e-con-full e-flex e-con e-parent\" data-id=\"4128d13\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-927bcd8 elementor-widget elementor-widget-heading\" data-id=\"927bcd8\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b4a80b e-con-full e-flex e-con e-parent\" data-id=\"8b4a80b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53f22c9 elementor-widget elementor-widget-heading\" data-id=\"53f22c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmark-oriented Tools<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce9e862 elementor-widget elementor-widget-text-editor\" data-id=\"ce9e862\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>iconkids &amp; youth offers specific, standardized test procedures for the kids- and youth market.<\/p><h3>The benefits are:<\/h3><p><strong>Benchmark-oriented assessment:<\/strong> comparison with the iconkids &amp; youth data base shows the strengths and weaknesses of new concepts in the competitive environment.<\/p><p><strong>These methods can be applied internationally:<\/strong> Focussing on relevant core dimensions enables us to implement comparable surveys throughout all central European countries and Northern America.<\/p><h3>Our Tools:<\/h3><p><strong>Advertising Test &#8220;Ad-Check<\/strong><br \/>Determines the effectiveness of advertisements in the competitive environment, i.e. performance in terms of communication and impact, and also provides clear information how to optimise the ads.<\/p><p>\u00bb<a href=\"https:\/\/www.iconkids.com\/wp-content\/uploads\/2019\/05\/Ad-Check-Flyer-2019.pdf\">Download Flyer Ad-Check<\/a><\/p><p>Would you like to find out more or get a concrete offer?<\/p><p>Contact us at <a href=\"mailto:info@iconkids.com\" target=\"_blank\" rel=\"noopener noreferrer\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qualitative Research Ethnographic research Quantitative Research Multi-Client Studies Online-Research Benchmark-oriented Tools iconkids &amp; youth offers specific, standardized test procedures for the kids- and youth market. The benefits are: Benchmark-oriented assessment: comparison with the iconkids &amp; youth data base shows the strengths and weaknesses of new concepts in the competitive environment. These methods can be applied [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":175,"parent":25,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-67","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - 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