{"id":57,"date":"2015-05-20T13:22:38","date_gmt":"2015-05-20T11:22:38","guid":{"rendered":"https:\/\/www.iconkids.com\/en\/?page_id=57"},"modified":"2022-12-12T15:48:57","modified_gmt":"2022-12-12T14:48:57","slug":"qualitative-research","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/","title":{"rendered":"Qualitative Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57\" class=\"elementor elementor-57\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d90d90 e-flex e-con-boxed e-con e-parent\" data-id=\"3d90d90\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49966a7 e-con-full e-flex e-con e-parent\" data-id=\"49966a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-644a842 elementor-hidden-mobile elementor-search-form--skin-classic elementor-search-form--button-type-icon elementor-search-form--icon-search elementor-widget elementor-widget-global elementor-global-2682 elementor-widget-search-form\" data-id=\"644a842\" data-element_type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;classic&quot;}\" data-widget_type=\"search-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.iconkids.com\/en\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<search role=\"search\">\n\t\t\t<form class=\"elementor-search-form\" action=\"https:\/\/www.iconkids.com\/en\" method=\"get\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-search-form__container\">\n\t\t\t\t\t<label class=\"elementor-screen-only\" for=\"elementor-search-form-644a842\">Search<\/label>\n\n\t\t\t\t\t\n\t\t\t\t\t<input id=\"elementor-search-form-644a842\" placeholder=\"Search\" class=\"elementor-search-form__input\" type=\"search\" name=\"s\" value=\"\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<button class=\"elementor-search-form__submit\" type=\"submit\" aria-label=\"Search\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-search\"><\/i>\t\t\t\t\t\t\t\t<span class=\"elementor-screen-only\">Search<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t<\/search>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab29ac uael-nav-menu__align-justify uael-nav-menu__breakpoint-none uael-submenu-icon-arrow uael-link-redirect-child elementor-widget elementor-widget-uael-nav-menu\" data-id=\"4ab29ac\" data-element_type=\"widget\" data-widget_type=\"uael-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-nav-menu uael-layout-vertical uael-nav-menu-layout\" data-layout=\"vertical\">\n\t\t\t\t<div role=\"button\" class=\"uael-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Main Menu<\/span>\n\t\t\t\t\t<div class=\"uael-nav-menu-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<nav itemscope=\"itemscope\" itemtype=\"http:\/\/schema.org\/SiteNavigationElement\" class=\"uael-nav-menu__layout-vertical uael-nav-menu__submenu-arrow\" data-toggle-icon=\"\" data-close-icon=\"\" data-full-width=\"\"><ul id=\"menu-1-4ab29ac\" class=\"uael-nav-menu\"><li id=\"menu-item-2662\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Qualitative Research<\/a><\/li>\n<li id=\"menu-item-2663\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/ethnographic-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Ethnographic research<\/a><\/li>\n<li id=\"menu-item-2664\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/quantitative-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Quantitative Research<\/a><\/li>\n<li id=\"menu-item-2665\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/multi-client-studies\/\" itemprop=\"url\" class = \"uael-menu-item\">Multi-Client Studies<\/a><\/li>\n<li id=\"menu-item-2666\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/online-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Online-Research<\/a><\/li>\n<li id=\"menu-item-2667\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/benchmark-oriented-tools\/\" itemprop=\"url\" class = \"uael-menu-item\">Benchmark-oriented Tools<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8cc15c e-con-full e-flex e-con e-parent\" data-id=\"c8cc15c\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-34df316 e-con-full e-flex e-con e-parent\" data-id=\"34df316\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-992736c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"992736c\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"170\" src=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png\" class=\"attachment-full size-full wp-image-149\" alt=\"\" srcset=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png 727w, https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170-300x70.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-500c3bf e-con-full e-flex e-con e-parent\" data-id=\"500c3bf\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc8c42 elementor-widget elementor-widget-heading\" data-id=\"dcc8c42\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Methods<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a5ec74 e-con-full e-flex e-con e-parent\" data-id=\"2a5ec74\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d32b3a4 elementor-widget elementor-widget-heading\" data-id=\"d32b3a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qualitative Research<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c345f87 elementor-widget elementor-widget-text-editor\" data-id=\"c345f87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>If you are looking for in-depth results and the question of \u201cwhy\u201d is in the foreground, we utilize a variety of qualitative psychological methods to arrive at competent results and directly implementable recommendations.<\/p><h3>Qualitative psychological methods:<\/h3><ul><li>Group discussions<\/li><li>Depth-psychology oriented creative groups, utilizing scenarios, projections, collages, \u201cbiography\u201d techniques<\/li><li>Individual explorations and in-depth psychological interviews<\/li><li>Pair interviews and friendship groups \/ discussions among friends<\/li><li>Mother-child discussions \/ family sessions<\/li><li>Blogs<\/li><li>Qualitative online research<\/li><\/ul><p>Would you like to find out more or get a concrete offer?<\/p><p>Contact us at <a href=\"mailto:info@iconkids.com\" target=\"_blank\" rel=\"noopener noreferrer\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qualitative Research Ethnographic research Quantitative Research Multi-Client Studies Online-Research Benchmark-oriented Tools If you are looking for in-depth results and the question of \u201cwhy\u201d is in the foreground, we utilize a variety of qualitative psychological methods to arrive at competent results and directly implementable recommendations. Qualitative psychological methods: Group discussions Depth-psychology oriented creative groups, utilizing scenarios, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":149,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qualitative Research<\/title>\n<meta name=\"description\" content=\"The international market research institute iconkids &amp; youth is based in Munich and offers a wide range of research projects to analyze the market behavior of young people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative Research\" \/>\n<meta property=\"og:description\" content=\"The international market research institute iconkids &amp; youth is based in Munich and offers a wide range of research projects to analyze the market behavior of young people.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/\" \/>\n<meta property=\"og:site_name\" content=\"iconkids &amp; youth - english\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-12T14:48:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png\" \/>\n\t<meta property=\"og:image:width\" content=\"727\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/\",\"url\":\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/\",\"name\":\"Qualitative Research\",\"isPartOf\":{\"@id\":\"https:\/\/www.iconkids.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png\",\"datePublished\":\"2015-05-20T11:22:38+00:00\",\"dateModified\":\"2022-12-12T14:48:57+00:00\",\"description\":\"The international market research institute iconkids & youth is based in Munich and offers a wide range of research projects to analyze the market behavior of young people.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#primaryimage\",\"url\":\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png\",\"contentUrl\":\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png\",\"width\":727,\"height\":170},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.iconkids.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research\",\"item\":\"https:\/\/www.iconkids.com\/en\/research\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Methods\",\"item\":\"https:\/\/www.iconkids.com\/en\/research\/methods\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Qualitative Research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.iconkids.com\/en\/#website\",\"url\":\"https:\/\/www.iconkids.com\/en\/\",\"name\":\"iconkids & youth - International market research institute specializing in young target groups\",\"description\":\"International market research institute specializing in young target groups\",\"publisher\":{\"@id\":\"https:\/\/www.iconkids.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.iconkids.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.iconkids.com\/en\/#organization\",\"name\":\"iconkids & youth international research GmbH\",\"url\":\"https:\/\/www.iconkids.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.iconkids.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2019\/03\/iconkids-youth-logo.png\",\"contentUrl\":\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2019\/03\/iconkids-youth-logo.png\",\"width\":211,\"height\":99,\"caption\":\"iconkids & youth international research GmbH\"},\"image\":{\"@id\":\"https:\/\/www.iconkids.com\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qualitative Research","description":"The international market research institute iconkids & youth is based in Munich and offers a wide range of research projects to analyze the market behavior of young people.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/","og_locale":"en_US","og_type":"article","og_title":"Qualitative Research","og_description":"The international market research institute iconkids & youth is based in Munich and offers a wide range of research projects to analyze the market behavior of young people.","og_url":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/","og_site_name":"iconkids &amp; youth - english","article_modified_time":"2022-12-12T14:48:57+00:00","og_image":[{"width":727,"height":170,"url":"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/","url":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/","name":"Qualitative Research","isPartOf":{"@id":"https:\/\/www.iconkids.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#primaryimage"},"image":{"@id":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#primaryimage"},"thumbnailUrl":"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png","datePublished":"2015-05-20T11:22:38+00:00","dateModified":"2022-12-12T14:48:57+00:00","description":"The international market research institute iconkids & youth is based in Munich and offers a wide range of research projects to analyze the market behavior of young people.","breadcrumb":{"@id":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#primaryimage","url":"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png","contentUrl":"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png","width":727,"height":170},{"@type":"BreadcrumbList","@id":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.iconkids.com\/en\/"},{"@type":"ListItem","position":2,"name":"Research","item":"https:\/\/www.iconkids.com\/en\/research\/"},{"@type":"ListItem","position":3,"name":"Methods","item":"https:\/\/www.iconkids.com\/en\/research\/methods\/"},{"@type":"ListItem","position":4,"name":"Qualitative Research"}]},{"@type":"WebSite","@id":"https:\/\/www.iconkids.com\/en\/#website","url":"https:\/\/www.iconkids.com\/en\/","name":"iconkids & youth - International market research institute specializing in young target groups","description":"International market research institute specializing in young target groups","publisher":{"@id":"https:\/\/www.iconkids.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.iconkids.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.iconkids.com\/en\/#organization","name":"iconkids & youth international research GmbH","url":"https:\/\/www.iconkids.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.iconkids.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2019\/03\/iconkids-youth-logo.png","contentUrl":"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2019\/03\/iconkids-youth-logo.png","width":211,"height":99,"caption":"iconkids & youth international research GmbH"},"image":{"@id":"https:\/\/www.iconkids.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/pages\/57"}],"collection":[{"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":15,"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/pages\/57\/revisions"}],"predecessor-version":[{"id":2805,"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/pages\/57\/revisions\/2805"}],"up":[{"embeddable":true,"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/pages\/25"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/media\/149"}],"wp:attachment":[{"href":"https:\/\/www.iconkids.com\/en\/wp-json\/wp\/v2\/media?parent=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}