{"id":57,"date":"2015-05-20T13:22:38","date_gmt":"2015-05-20T11:22:38","guid":{"rendered":"https:\/\/www.iconkids.com\/en\/?page_id=57"},"modified":"2022-12-12T15:48:57","modified_gmt":"2022-12-12T14:48:57","slug":"qualitative-research","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/","title":{"rendered":"Qualitative Research"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"57\" class=\"elementor elementor-57\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d90d90 e-flex e-con-boxed e-con e-parent\" data-id=\"3d90d90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49966a7 e-con-full e-flex e-con e-parent\" data-id=\"49966a7\" data-element_type=\"container\" data-e-type=\"container\" 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class=\"uael-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Main Menu<\/span>\n\t\t\t\t\t<div class=\"uael-nav-menu-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<nav itemscope=\"itemscope\" itemtype=\"http:\/\/schema.org\/SiteNavigationElement\" class=\"uael-nav-menu__layout-vertical uael-nav-menu__submenu-arrow\" data-toggle-icon=\"\" data-close-icon=\"\" data-full-width=\"\"><ul id=\"menu-1-4ab29ac\" class=\"uael-nav-menu\"><li id=\"menu-item-2662\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/qualitative-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Qualitative Research<\/a><\/li>\n<li id=\"menu-item-2663\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/ethnographic-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Ethnographic research<\/a><\/li>\n<li id=\"menu-item-2664\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/quantitative-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Quantitative Research<\/a><\/li>\n<li id=\"menu-item-2665\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/multi-client-studies\/\" itemprop=\"url\" class = \"uael-menu-item\">Multi-Client Studies<\/a><\/li>\n<li id=\"menu-item-2666\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/online-research\/\" itemprop=\"url\" class = \"uael-menu-item\">Online-Research<\/a><\/li>\n<li id=\"menu-item-2667\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/methods\/benchmark-oriented-tools\/\" itemprop=\"url\" class = \"uael-menu-item\">Benchmark-oriented Tools<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8cc15c e-con-full e-flex e-con e-parent\" data-id=\"c8cc15c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-34df316 e-con-full e-flex e-con e-parent\" data-id=\"34df316\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-992736c elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"992736c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"170\" src=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png\" class=\"attachment-full size-full wp-image-149\" alt=\"\" srcset=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170.png 727w, https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/qualitative-Forschung1_Kapitelseiten-727x170-300x70.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-500c3bf e-con-full e-flex e-con e-parent\" data-id=\"500c3bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc8c42 elementor-widget elementor-widget-heading\" data-id=\"dcc8c42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Methods<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a5ec74 e-con-full e-flex e-con e-parent\" data-id=\"2a5ec74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d32b3a4 elementor-widget elementor-widget-heading\" data-id=\"d32b3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qualitative Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c345f87 elementor-widget elementor-widget-text-editor\" data-id=\"c345f87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking for in-depth results and the question of \u201cwhy\u201d is in the foreground, we utilize a variety of qualitative psychological methods to arrive at competent results and directly implementable recommendations.<\/p><h3>Qualitative psychological methods:<\/h3><ul><li>Group discussions<\/li><li>Depth-psychology oriented creative groups, utilizing scenarios, projections, collages, \u201cbiography\u201d techniques<\/li><li>Individual explorations and in-depth psychological interviews<\/li><li>Pair interviews and friendship groups \/ discussions among friends<\/li><li>Mother-child discussions \/ family sessions<\/li><li>Blogs<\/li><li>Qualitative online research<\/li><\/ul><p>Would you like to find out more or get a concrete offer?<\/p><p>Contact us at <a href=\"mailto:info@iconkids.com\" target=\"_blank\" rel=\"noopener noreferrer\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qualitative Research Ethnographic research Quantitative Research Multi-Client Studies Online-Research Benchmark-oriented Tools If you are looking for in-depth results and the question of \u201cwhy\u201d is in the foreground, we utilize a variety of qualitative psychological methods to arrive at competent results and directly implementable recommendations. Qualitative psychological methods: Group discussions Depth-psychology oriented creative groups, utilizing scenarios, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":149,"parent":25,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-57","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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