{"id":53,"date":"2015-05-20T13:19:16","date_gmt":"2015-05-20T11:19:16","guid":{"rendered":"https:\/\/www.iconkids.com\/en\/?page_id=53"},"modified":"2022-12-12T12:34:20","modified_gmt":"2022-12-12T11:34:20","slug":"parents","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/en\/research\/target-groups\/parents\/","title":{"rendered":"Parents"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"53\" class=\"elementor elementor-53\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31dc4a4 e-flex e-con-boxed e-con e-parent\" data-id=\"31dc4a4\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-81c685a e-con-full e-flex e-con e-parent\" data-id=\"81c685a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"uael-nav-menu uael-layout-vertical uael-nav-menu-layout\" data-layout=\"vertical\">\n\t\t\t\t<div role=\"button\" class=\"uael-nav-menu__toggle elementor-clickable\">\n\t\t\t\t\t<span class=\"screen-reader-text\">Main Menu<\/span>\n\t\t\t\t\t<div class=\"uael-nav-menu-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<nav itemscope=\"itemscope\" itemtype=\"http:\/\/schema.org\/SiteNavigationElement\" class=\"uael-nav-menu__layout-vertical uael-nav-menu__submenu-arrow\" data-toggle-icon=\"\" data-close-icon=\"\" data-full-width=\"\"><ul id=\"menu-1-1da777c\" class=\"uael-nav-menu\"><li id=\"menu-item-2657\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/target-groups\/kids\/\" itemprop=\"url\" class = \"uael-menu-item\">Kids<\/a><\/li>\n<li id=\"menu-item-2658\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/target-groups\/youth\/\" itemprop=\"url\" class = \"uael-menu-item\">Youth<\/a><\/li>\n<li id=\"menu-item-2659\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/target-groups\/young-adults\/\" itemprop=\"url\" class = \"uael-menu-item\">Young Adults<\/a><\/li>\n<li id=\"menu-item-2660\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/target-groups\/parents\/\" itemprop=\"url\" class = \"uael-menu-item\">Parents<\/a><\/li>\n<li id=\"menu-item-2661\" itemprop=\"name\" class=\"menu-item menu-item-type-post_type menu-item-object-page parent uael-creative-menu\"><a href=\"https:\/\/www.iconkids.com\/en\/research\/target-groups\/experts\/\" itemprop=\"url\" class = \"uael-menu-item\">Experts<\/a><\/li>\n<\/ul><\/nav>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-979b39e e-con-full e-flex e-con e-parent\" data-id=\"979b39e\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-42ebdb9 e-con-full e-flex e-con e-parent\" data-id=\"42ebdb9\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509f6b0 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"509f6b0\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"727\" height=\"170\" src=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/Eltern_Kapitelseiten-727x170.png\" class=\"attachment-full size-full wp-image-135\" alt=\"\" srcset=\"https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/Eltern_Kapitelseiten-727x170.png 727w, https:\/\/www.iconkids.com\/en\/wp-content\/uploads\/sites\/2\/2015\/05\/Eltern_Kapitelseiten-727x170-300x70.png 300w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54feca8 e-con-full e-flex e-con e-parent\" data-id=\"54feca8\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2082d elementor-widget elementor-widget-heading\" data-id=\"6b2082d\" data-element_type=\"widget\" data-settings=\"{&quot;display_condition_enable&quot;:&quot;yes&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Target Groups<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dfa7c2 e-con-full e-flex e-con e-parent\" data-id=\"2dfa7c2\" data-element_type=\"container\" data-core-v316-plus=\"true\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae76ffd elementor-widget elementor-widget-heading\" data-id=\"ae76ffd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parents<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a4921 elementor-widget elementor-widget-text-editor\" data-id=\"88a4921\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Parents are particularly important as information providers when children cannot be interviewed about certain topics yet. Here mothers fill the age gap of 0 to 3 years of age.<\/p><p>But also later on, kids and young people have a close relationship with their parents.<\/p><p>Of course, parental influence on children\/adolescents who are growing-up diminishes as the children grow older. However, the family\u2019s educational climate nonetheless continues to play a significant role in determining the attitudes and the consumption motivation of children and young people.<\/p><p>The topic of family marketing is also becoming increasingly important.<\/p><p>Would you like to find out more? Contact us at <a href=\"mailto:info@iconkids.com\" target=\"_blank\" rel=\"noopener noreferrer\">info@iconkids.com<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kids Youth Young Adults Parents Experts Parents are particularly important as information providers when children cannot be interviewed about certain topics yet. Here mothers fill the age gap of 0 to 3 years of age. But also later on, kids and young people have a close relationship with their parents. Of course, parental influence on [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":135,"parent":23,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - 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