{"id":31,"date":"2015-05-19T14:45:15","date_gmt":"2015-05-19T12:45:15","guid":{"rendered":"https:\/\/www.iconkids.com\/en\/?page_id=31"},"modified":"2022-12-13T14:46:26","modified_gmt":"2022-12-13T13:46:26","slug":"pressnews","status":"publish","type":"page","link":"https:\/\/www.iconkids.com\/en\/publications\/pressnews\/","title":{"rendered":"Press\/News"},"content":{"rendered":"

Year 2018<\/h3>\n

10.2018:<\/h5>\n

Kids License Monitor: Cool is what others find cool too<\/h2>

Children send a clear message when they use licensed products, since they say a lot about themselves with these products. However the external perception is very important for out-of-home items. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids & youth in Germany, France and the UK among 1,268 kids aged 4 to 12.<\/p>\n

>> Download press release (PDF)<\/a><\/p>\n<\/article>\n

07.2018:<\/h5>\n

Kids License Monitor : une v\u00e9ritable mar\u00e9e de licences dans les chambres d\u2019enfants fran\u00e7ais<\/h2>

Un enfant en France poss\u00e8de en moyenne des produits merchandising de 23 th\u00e8mes de licence diff\u00e9rents comme Minions ou Star-Wars. C\u2019est ce que d\u00e9voile le Kids Li-cence Monitor, pour lequel l\u2019institut d\u2019\u00e9tudes de march\u00e9 iconkids & youth a questionn\u00e9 en tout 3821 enfants de 4 \u00e0 12 ans en Allemagne, France et au Royaume-Uni en ligne.<\/p>\n

>> Download communiqu\u00e9 de presse (PDF)<\/a><\/p>\n<\/article>\n

Kids License Monitor: License Overload in Nurseries<\/h2>

An average child in the UK owns merchandising products of 28 different licenses like Minions or Star Wars. This is a result of the Kids License Monitor, a license study conducted online by the German market research company iconkids & youth in Germany, France and the UK among 3,821 kids aged 4 to 12.<\/p>\n

>> Download press release (PDF)<\/a><\/p>\n<\/article>\n

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<\/div>\n
weiter \u00bb<\/a><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3101,"parent":29,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-31","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPress\/News<\/title>\n<meta name=\"description\" content=\"The international market research institute iconkids & youth is based in Munich and offers a wide range of research projects to analyze the market behavior of young people.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iconkids.com\/en\/publications\/pressnews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press\/News\" \/>\n<meta property=\"og:description\" content=\"The international market research institute iconkids & youth is based in Munich and offers a wide range of research projects to analyze the market behavior of young people.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.iconkids.com\/en\/publications\/pressnews\/\" \/>\n<meta property=\"og:site_name\" content=\"iconkids & youth - 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