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Kids License Monitor: „This is only for girls“

The principles of the children’s market also apply to the specific children’s licensing market: The major topics in the market are either classical unisex topics or mainly addressing boys. A topic clearly addressing girls is much more unlikely to make it into the top 10 of the children’s hype licenses. This is once again shown by the results of the current wave of the Kids License Monitor conducted in Germany, France and the UK among kids aged 4 to 12 by iconkids & youth.

>> Press release Kids License Monitor (PDF)

iconkids & youth - english