Study on the play and toy purchasing behaviour of German teens and their relevance of the toy retailers Study on behalf of the Spielwarenmesse eG, Nuremberg
Representative survey with 13 to 17-year-olds
/ n = 500
International study about a common iconography for toys Study by AIJU (Asociación Española de Fabricantes de Juguetes) Centro Tecnológico, Valencia (Spain)
Online survey with consumers /
n = 2700, of them
n = 600 in Germany
