- Benchmark-oriented assessment:
comparison with the iconkids & youth
data base shows the strengths and
weaknesses of new concepts in the
competitive environment.
- These
methods can be applied internationally:
Focussing on relevant
core dimensions
enables us to implement comparable
surveys throughout all central
European countries and Northern
America.
OUR TOOLS:
4-year-olds
and older Promotion Test
"ADDED
VALUE FOR KIDS"
measurement
of appeal, understanding, play benefit,
collector’s value,
age suitability, interest in ownership/pester
likelihood, appropriateness of positioning
6-
to 7-year-olds and older Concept
Test "CONCEPT BUS FOR KIDS"
Devised for testing package design
and product concepts within the course
of an omnibus survey of children
or young people.
6-year-olds
and older Advertising Test
"AD
CHECK"
Determines the effectiveness of advertisements
in the competitive environment, i.e.
performance in terms of communication
and impact, and also provides clear
information how to optimise the ads
8-year-olds
and older Brand Image
"BRAND
STATUS FOR KIDS"
In line
with the icon model for adult respondents,
the following points are checked
to inquire the success of the brand
management: brand image, associations,
brand sympathy, brand credit, and
product perception.
8-year-olds
and older Diary Method "A KIDS
DAY"
A guided
questionnaire helping the child to
independently collect data concerning
daily routines, media use, shopping,
etc.
8-year-olds
and older Positioning Analysis
"YOUTH
BRAND MONITOR"
Positioning
analysis based on the icon-youth
typology for the youth market.
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