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OUR RESEARCH METHODS

As an essential specialty, kids and youth research requires the following concerning interviewing methods:

1. Qualitative
2. Quantitative
3. Tools
4. Multi-client surveys
  • research concepts and questionnaires that have been adapted to the target group
  • differentiated adaptation to every single age and developmental stage
  • reduction of the characteristic worries and insecurities of children in the interview situation
  • adaptation to the verbal skills and the stage of abstract thinking of children in the respective age group
  • when interviewing children: It is essential to consider children’s strongly pictographic way of thinking, their elaborate intuition, creativity, spontaneity, and their „playful” perception and conquest of the world.
  • when interviewing young people: The right tonality as well as not demonstrating „adult morality“ in the way and direction of asking questions is crucial; not showing stupid nor bored behaviour, nor trying to chum up by acting explicitly “young”


Based upon the experience of numerous kids and youth studies, iconkids & youth takes these basic requirements into consideration for ...

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