INTERNATIONAL KIDS AND YOUTH RESEARCH

International research does not mean to simply apply the same research methods to different countries. In fact a deeper understanding of national characteristics is a prerequisite to being able to interpret results in the context of cultural differences.

This applies especially to kids and youth research because different educational styles, education systems, media, and consumption landscapes lead to strongly divergent young consumers.

The iconkids & youth team provides the experience of numerous international studies for international research projects and has access to a network of competent researchers in all relevant markets in Europe and Northern America.

We take the leading role in designing, co-ordinating, and implementing international projects as well as the German part of multinational projects.