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Our strength is to systematically connect research results
from all the new generation’s areas of life:
Consumer
Research:
Purchase behaviour, brand awareness,
brand positioning, market analyses,
communication/advertising, products/product
innovations and relationship management.
Media
Research:
Usage,
evaluation, media images, functions,
impact, etc.
Social
Research:
Leisure
behaviour, life planning, professional
issues, socio-political attitudes,
etc. |
