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SOCIAL RESEARCH

In order to really understand people, one needs profound information about the areas of their lives and attitudes.

1. Consumer Resaerch
2. Media Research
3. Social Research

For this reason, iconkids & youth conducts intense social research; because kids and young people must not be perceived only as consumers.

We research e.g.:

FLEISURE TIME BEHAVIOUR
activities, wishes, cliques, scenes, music, sports, associations, etc

LIFE PLANNING, PROFESSIONAL ISSUES
goals for life, professional goals, personal relationships, personal involvement, etc.

SOCIO-POLITICAL ATTITUDES
politics, environment, energy, traffic, etc.

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