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CONSUMER RESEARCH
It is the main
focus of iconkids & youth’s work to analyse the consumer behaviour
of young target groups: patterns
such as:
PURCHASE
BEHAVIOUR
buying products for themselves, influence on the family, buying processes,
etc.
BRAND
AWARENESS AND POSITIONING
brand diagnosis, brand attachment, favourite brands, brand images, etc.
MARKET
ANALYSES
typologies, need segments, market potential, etc.
COMMUNICATIONS
/ ADVERTISING
perception and evaluation of advertising, packaging, promotions/give-aways,
sponsoring, events, etc
PRODUCTS
/ PRODUCT INNOVATIONS
product requirements, product and concept evaluation, generating new
ideas, etc.
RELATIONSHIP MANAGEMENT
customer satisfaction, customer clubs and magazines, etc.
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