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RESEARCHING
YOUTH
It is already
at 10/11 years of age that youth
research starts today, with
the so-called pre-teens. At this
age,
consumption
already takes place under conditions
similar to those amongst classical “teenagers”.
We take into account the heterogeneity
of this target group by meticulously
differentiating in terms of age,
respective developmental stages as
well as in terms of relevant life
frames. |
