Here we are: The current wave of the Kids License Monitor is available now. 69 licenses have been assessed by 4- to 12-year-olds. The study was implemented in the European key markets UK, France, and Germany.

Wave IV can be ordered as of now.
Once again, lots of exciting licenses have been monitored – currently relevant licenses as well as classics. See here which licenses were covered in the current and the previous waves.

Your license has not been part of the study?
Then have it integrated into the following wave.

LIMA-Members are entitled to a 49 % discount on a yearly subscription and a 45 % discount on each single wave of the Kids License Monitor.

Study details of the Kids License Monitor:

• Methodology: Online Study
• Sample size: n = 1200 children aged 4 to 12 years
  (n = 400 per country)
• Fieldtime: December, 12th to 22nd 2011
• Selection of licenses by the editors of the leading licensing magazines in Europe: Total Licensing (UK), Kazachok (F), and Licensing Press (GER).
• Alternating set of licenses in each wave
• Mix of national and international licenses
• Covered variables for each included license:
• Basic indicators such as awareness, appeal, and ownership
• Visibility of products
• Market status: diagnostic information such as the license's hype value
• Category fit: Suitability for in-home and out-of-home products
• Market segmentation: High potential licenses, cash cows and niche licenses.

Contact: Sonja Schwarzer
Tel.: +49 (0) 89 - 544629-47

Download Study Description (PDF 3,7 MB) 
Download Order Form KLM (DOC 74 KB)
Download Application Form Integr. of License (DOC 74 KB)

KidsQuest^® is a unique and child adapted research tool that allows online studies with children starting at age 5 years. No matter if you plan ad hoc studies, complex image surveys, or tracking studies:

KidsQuest^® is a powerful solution for your research objectives.
To learn more about KidsQuest^® please
download the handout here:

Handout KidsQuest^®

Ingo Barlovic joint as expert on December 15 the talk-back radio show REDEZEIT (NDR2) about the issue "the right Christmas present for the kids".

Podcast: Please click here!

Girls love pink and care for their dolls and plush animals, boys love the power of machines, cars and weapons. So boys will be boys and girls will be girls? Welcome on the battlefield of gender discussion!

The simple truth is that one half of gender specific behaviour is rooted in our genes, while the other half is rooted in the up-bringing. Based on brand new research, Axel Dammler explores in his new book how genes and socialization can be brought together in a sensible and reasonable way.

Contact: Axel Dammler
Tel.: +49 (0) 89 - 544629-33

More information about the book: (E-Mail)

iconkids & youth hosted its 14th child and youth marketing conference "Junge Märkte 2011" on May 27th in Munich. More than 370 experts from 2230 companies met in the hip concert venue TonHalle to learn about the latest trends and developments in the German child and youth market.

Key issues on the conference:

• Trend up-date on the German market
• How parental styles influence the consumption habits of children
• How future trends can be used to develop new product and communication ideas – a case study in cooperation with TrendOne
• Status symbols for the Facebook generation
• How and why children spend their pocket money
• The future of the youth market in times – does it need a specific youth marketing anymore?
  

For detailed information about the conference contents,
please contact:

Axel Dammler
Tel.: +49 (0) 89 544 629-33
a.dammler@iconkids.com

Download Order Form Congress Handout
((in German language - PDF 61 KB)

Review Case Studies 2009
Review Case Studies 2010

iconBABY+ bus
700 mothers with
0 to 5 year old children and their
3 to 5 year old children (n=350)

plus

iconKIDS bus
700 6 to 12 years old and their mothers

plus

iconYOUTH bus
700 13 to 19 years old and their mothers

Editorial deadline:
February, 22^nd 2012

Delivery of the results
end of cw 15