Wave IV can be ordered as of now.
Once again, lots of exciting licenses have been monitored – currently relevant licenses as well as classics. See here which licenses were covered in the current and the previous waves.
Your license has not been part of the study?
Then have it integrated into the following wave.
LIMA-Members are entitled to a 49 % discount on a yearly subscription and a 45 % discount on each single wave of the Kids License Monitor.
Study details of the Kids License Monitor:
- Methodology: Online Study
- Sample size: n = 1200 children aged 4 to 12 years
(n = 400 per country)
- Fieldtime: December, 12th to 22nd 2011
- Selection of licenses by the editors of the leading licensing magazines in Europe: Total Licensing (UK), Kazachok (F), and Licensing Press (GER).
- Alternating set of licenses in each wave
- Mix of national and international licenses
- Covered variables for each included license:
- Basic indicators such as awareness, appeal, and ownership
- Visibility of products
- Market status: diagnostic information such as the license's hype value
- Category fit: Suitability for in-home and out-of-home products
- Market segmentation: High potential licenses, cash cows and niche licenses.
Contact: Sonja Schwarzer
Tel.: +49 (0) 89 - 544629-47
Download Study Description (PDF 3,7 MB)
Download Order Form KLM (DOC 74 KB)
Download Application Form Integr. of License (DOC 74 KB)
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